Vice President, Creative

📋 Description

• • Own and evolve Pendulum’s entire creative ecosystem—from brand identity and visual language to campaign concepts, product storytelling, and every pixel a customer touches—transforming complex microbiome science into emotionally resonant, category-defining narratives that inspire trust, curiosity, and lifelong loyalty.
• • Translate high-level brand strategy into breakthrough, high-performing creative across paid social, display, email, SMS, lifecycle flows, landing pages, packaging, retail displays, and unboxing experiences; ensure every asset ladders up to a cohesive story that differentiates Pendulum as the first medical-grade probiotic company.
• • Concept, design, and personally craft best-in-class assets including short-form video, motion graphics, static ads, photography direction, UX flows, and interactive web experiences; roll up your sleeves in Adobe Creative Suite, Figma, and cutting-edge AI tools (Midjourney, Sora, Runway, Adobe Firefly) to accelerate ideation and elevate craft.
• • Build, mentor, and scale a lean yet world-class internal creative team—recruiting designers, motion artists, copywriters, and producers—while simultaneously managing external agencies, photographers, and post-production partners to deliver on aggressive growth calendars without compromising quality.
• • Partner daily with Growth, Product, Brand, R&D, and Executive leadership to translate scientific breakthroughs into consumer-friendly stories; translate clinical data, strain mechanisms, and health outcomes into thumb-stopping creative that converts in DTC channels and educates at retail.
• • Establish and continuously evolve Pendulum’s brand system, style guides, and scalable creative frameworks; ensure consistency across every touchpoint while empowering channel teams to localize and iterate quickly in a fast-moving startup environment.
• • Drive a rigorous test-and-learn culture—launching dozens of creative variants per month, analyzing performance metrics, and rapidly iterating based on CTR, CPA, retention, and LTV insights; balance brand love with performance KPIs to hit aggressive revenue targets.
• • Champion AI-driven creativity across the organization—pilot new generative workflows, automate repetitive production tasks, and train the team to leverage emerging tools so Pendulum stays two steps ahead of competitors and sets new industry standards.
• • Present creative vision, campaign rationale, and performance learnings to the executive team and Board; distill complex data into clear, persuasive narratives that secure budget, headcount, and cross-functional buy-in for bold creative bets.
• • Travel to San Francisco approximately once per quarter for high-impact shoots, strategy sprints, and culture-building off-sites; use these in-person moments to align stakeholders, capture premium content, and strengthen team cohesion across a fully remote creative department.
• • Foster a culture of fearless creativity, constructive feedback, and psychological safety; model Pendulum’s values of scientific rigor, consumer empathy, and relentless curiosity while inspiring the next generation of brand builders to redefine what a health company can look and feel like.