Vice President, Digital (Political)

📋 Description

• • MissionWired is seeking a dynamic and results-oriented Vice President, Digital to lead and innovate within our political client services. This pivotal role is for a seasoned direct-response marketer with a proven track record of optimizing digital programs for political campaigns and advocacy organizations. If you are passionate about supporter engagement, digital fundraising, and advocacy, and driven to help clients execute best-in-class digital programs that advance their missions, this is an unparalleled opportunity.
• • In this position, you will be instrumental in shaping and executing cutting-edge digital strategies that drive significant fundraising revenue and amplify advocacy efforts for some of the most competitive political races and crucial Democratic committees in the country. You will have the unique chance to contribute to breaking fundraising records cycle after cycle, working alongside a team that is dedicated to merging advanced direct-response strategy with impactful execution for the most pressing issues of our time.
• • As a Vice President, you will serve as a primary point of contact for clients, taking ownership of designing and implementing comprehensive, cross-channel digital marketing campaigns that consistently deliver exceptional results. Your responsibilities will encompass a wide range of client engagements, each with its own unique objectives and challenges. You will not be working in isolation; instead, you will lead and mentor a talented team of associates, strategists, writers, and production staff, fostering a collaborative and high-performing environment.
• • Your core responsibilities will include developing overarching digital strategies that align with client goals, overseeing the execution of email and SMS fundraising campaigns, managing social media advertising initiatives, and integrating various digital channels to create a cohesive and effective supporter journey. You will be expected to analyze campaign performance data rigorously, identify trends, and implement data-driven optimizations to maximize ROI and achieve key performance indicators.
• • This role demands a deep understanding of the political landscape and the specific nuances of digital marketing within this sector. You will be responsible for staying abreast of the latest trends, technologies, and best practices in digital marketing, political fundraising, and online advocacy. Your strategic insights will be crucial in advising clients on how to best leverage digital platforms to reach, engage, and mobilize their target audiences.
• • You will play a key role in client relationship management, building strong, trust-based partnerships. This involves understanding client needs, communicating progress effectively, and proactively addressing any concerns. Your ability to translate complex strategies into clear, actionable plans for both clients and your team will be paramount.
• • Leading and developing your team is a critical aspect of this role. You will provide guidance, mentorship, and professional development opportunities to your direct reports, empowering them to excel in their roles and contribute to the overall success of MissionWired. This includes fostering a culture of innovation, continuous learning, and a shared commitment to achieving outstanding client outcomes.
• • The ideal candidate will possess a strong analytical mindset, with the ability to interpret complex data sets and translate them into actionable insights. You should be comfortable with A/B testing, performance tracking, and reporting, ensuring that all digital activities are measurable and optimized for success. Your strategic vision will extend to identifying new opportunities for growth and innovation within the digital space for our clients.
• • This position offers the chance to work on high-stakes political campaigns and with leading advocacy organizations, making a tangible impact on important causes. You will be part of a mission-driven company that is committed to social change and empowering progressive movements. MissionWired is an equal-opportunity employer that values diversity, equity, and inclusion, and we encourage individuals from all backgrounds to apply.
• • Ultimately, the Vice President, Digital will be responsible for driving the strategic direction and operational excellence of our digital programs for political clients, ensuring MissionWired continues to be a leader in delivering revolutionary fundraising and advocacy strategies that effect positive change.