Vice President, Marketing Technology & Digital Marketing

📋 Description

• • As the Vice President, Marketing Technology & Digital Marketing at Brown & Brown Insurance, you will be instrumental in shaping the future of our digital customer experience, taking ownership of the enterprise digital marketing and MarTech strategy as a primary growth engine.
• • This pivotal role is directly accountable for accelerating pipeline, driving significant revenue impact, and fostering organic growth through innovative and data-driven marketing initiatives.
• • You will be responsible for translating executive growth priorities into ambitious, multi-year digital and MarTech roadmaps, meticulously sequenced to unlock scalability, enhance speed-to-market, and deliver measurable sales impact.
• • A key aspect of your role will involve strategic investment allocation across paid, owned, and earned channels, ensuring maximum Return on Investment (ROI) and establishing clear performance targets for critical areas such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, demand generation campaigns, and overall conversion rates.
• • You will meticulously optimize high-impact digital channels and platforms, including our website, customer portals, email marketing systems, and mobile applications, with the goal of driving customer acquisition, facilitating cross-selling opportunities, and enhancing producer productivity throughout the entire customer lifecycle.
• • A significant focus will be placed on integrating lead generation processes, lead routing mechanisms, Customer Relationship Management (CRM) systems, and campaign execution workflows to accelerate sales velocity, improve win rates, and proactively eliminate leakage across the entire sales funnel.
• • You will establish and enforce robust governance frameworks, define clear standards, and implement key performance indicators (KPIs) directly tied to pipeline contribution, the generation of sales-qualified leads (SQLs), conversion rates, and ultimate revenue outcomes.
• • A continuous deployment strategy for emerging technologies and automation will be essential to scale growth initiatives, improve the accuracy of sales forecasting, and cultivate a durable competitive advantage in the marketplace.
• • This role demands a leader who can blend creative thinking with rigorous analytical processes and adept change management experience to meaningfully expand our digital marketing capabilities.
• • You will be at the forefront of evolving our approach to marketing automation, creating a seamlessly connected ecosystem that spans the entire customer journey.
• • The successful candidate will possess a proven track record of leading full-funnel digital marketing capabilities with a comprehensive omnichannel approach.
• • You will champion a culture of continuous improvement, staying abreast of the latest digital marketing trends, MarTech innovations, and data analytics best practices to ensure Brown & Brown remains at the cutting edge.
• • This position requires a strategic visionary capable of not only defining the 'what' but also the 'how' of digital marketing transformation, ensuring alignment with broader business objectives and delivering tangible business results.
• • You will collaborate closely with sales, IT, and other key departments to ensure a unified and effective go-to-market strategy.
• • The role involves managing budgets, vendor relationships, and cross-functional teams to achieve ambitious marketing goals.
• • Ultimately, you will be the architect of our digital marketing success, driving innovation and performance to achieve significant business growth.
• • Your leadership will be critical in modernizing our marketing infrastructure and processes, ensuring they are scalable, efficient, and effective.
• • You will be responsible for defining and measuring the success of digital marketing campaigns, providing actionable insights to optimize future efforts.
• • This role is an opportunity to make a substantial impact on a leading insurance organization, driving digital transformation and shaping customer engagement strategies.
• • You will lead the charge in leveraging data to understand customer behavior, personalize marketing messages, and optimize the customer journey for maximum engagement and conversion.
• • The VP will ensure that all digital marketing efforts are aligned with brand guidelines and regulatory requirements, maintaining a high standard of quality and compliance.
• • You will foster a high-performing team environment, mentoring and developing talent within the marketing technology and digital marketing functions.
• • This role is central to Brown & Brown's commitment to delivering exceptional customer experiences through advanced digital capabilities.