VP, Events & Activation

📋 Description

• • BJAK Sdn. Bhd. is seeking a dynamic and results-oriented VP, Events & Activation to spearhead the strategic planning, execution, and optimization of all event-related initiatives across Southeast Asia. This pivotal role is designed for a seasoned professional who thrives on creating impactful brand experiences that directly translate into measurable business outcomes, specifically driving immediate policy quote requests and customer acquisition for our leading insurance platform.
• • As the VP, Events & Activation, you will be instrumental in defining and executing a high-impact calendar of events, sponsorships, and activations. This includes conceptualizing and managing owned branded events, strategically participating in key industry conferences, orchestrating engaging customer appreciation nights, curating unique mini-concerts, exhibiting at major trade shows, and leading community roadshows. You will also be responsible for developing and managing co-branded programs that extend our reach and enhance our brand presence.
• • A core responsibility will be the end-to-end management of all physical activations. This encompasses meticulous venue sourcing, rigorous vendor negotiation to secure the best terms and services, precise contract execution, and seamless logistics management. Your objective is to ensure that every event is executed flawlessly, demonstrating scalability to accommodate varying audience sizes, and maintaining absolute adherence to all local regulations and compliance standards.
• • Maintaining BJAK's brand integrity is paramount. You will ensure absolute adherence to BJAK's brand guidelines across all physical assets, promotional materials, and customer touchpoints at every event. The goal is to deliver a premium, engaging customer experience that not only captivates attendees but also actively educates consumers on the significant benefits of utilizing an insurance aggregator like BJAK.
• • You will establish and implement rigorous measurement frameworks for every single event. This goes beyond superficial metrics like foot traffic; you will set clear, actionable Key Performance Indicators (KPIs) such as Cost Per Quote (CPQ) and Event-Generated Conversion Rate. A critical aspect of this role involves presenting hands-on, data-driven performance reports to the executive team, clearly demonstrating the tangible business Return on Investment (ROI) of all activation spending.
• • Collaboration is key to success. You will work intensely with the broader Marketing teams to ensure a seamless conversion funnel from event engagement to customer acquisition. This includes managing event-specific technology for efficient on-site lead capture, implementing effective post-event nurturing strategies, and ensuring a smooth, qualified handover of leads to the sales channel for immediate follow-up.
• • This role demands a proactive and hands-on approach. You will be expected to be directly involved in the planning, logistics, and on-the-ground execution of events, embodying a "roll-up-your-sleeves" mentality. Your ability to manage remote teams, external agencies, and diverse vendors will be crucial in consistently delivering high-quality results on time and within budget.
• • You will leverage your strong branding and design sense to conceptualize and execute creative, in-person launches and activations that capture attention and resonate with our target audience. Your experience in designing and executing large-scale, high-ROI events and sponsorships across multiple countries in ASEAN will be invaluable.
• • The ideal candidate possesses exceptional analytical and reporting skills, with a proven ability to translate event foot traffic and engagement data into measurable business metrics, including lead volume, quote requests, and conversion rates. This role offers a unique opportunity to shape the future of a leading Southeast Asian fintech brand, contributing directly to its growth and market leadership.