VP, Marketing

📋 Description

• • Cents Systems Inc. is at the forefront of revolutionizing the multi-billion dollar laundry industry, a market ripe for disruption with no direct competitors currently dominating the space. Our innovative platform empowers laundromats, dry cleaners, and all garment care businesses with the tools they need to effectively grow, manage, and gain critical insights into their operations. As a rapidly expanding vertical SaaS company, Cents has garnered significant backing from prominent investors such as Bessemer, Camber Creek, and Tiger Global, positioning us at an exciting inflection point of accelerated growth and profitability.
• • We are seeking a visionary and strategic Vice President of Marketing to elevate our already successful go-to-market strategy into a robust, scalable revenue engine and establish Cents as a definitive category leader. This pivotal role is designed for an experienced marketing leader who can transform current high-performing, instinct-driven initiatives into a sustainable, well-defined system and a powerful brand narrative that will resonate for decades to come.
• • Reporting directly to the SVP of Sales and Marketing, the VP of Marketing will be instrumental in orchestrating the synergy between pipeline generation, brand development, and compelling storytelling. This is not a ground-up build; rather, it is an opportunity to refine, systematize, and scale existing successful marketing functions, making them more legible, repeatable, and impactful.
• • Key responsibilities will include developing and executing a comprehensive marketing strategy that aligns with the company's ambitious growth objectives. This involves overseeing all aspects of marketing, including brand management, demand generation, content strategy, digital marketing, public relations, and product marketing.
• • You will be tasked with building and mentoring a high-caliber marketing team, fostering a culture of innovation, data-driven decision-making, and continuous improvement. This includes defining clear roles, responsibilities, and performance metrics for the team.
• • A critical component of this role is to translate complex business objectives into clear, concise, and persuasive marketing messages that resonate with our target audience of garment care business owners. You will be responsible for crafting and owning the company's brand voice and ensuring its consistent application across all marketing channels.
• • The VP of Marketing will play a crucial role in driving demand generation efforts, working closely with the sales team to ensure a consistent and high-quality flow of qualified leads. This includes developing and optimizing multi-channel campaigns, leveraging both inbound and outbound strategies.
• • You will be expected to establish and track key performance indicators (KPIs) for all marketing activities, providing regular reports on campaign performance, ROI, and overall marketing effectiveness to senior leadership.
• • Furthermore, this role requires a deep understanding of the competitive landscape and market trends within the laundry and garment care industries. You will be responsible for conducting market research, identifying new opportunities, and developing strategies to capitalize on them.
• • The ideal candidate will possess a strong blend of strategic thinking, creative execution, and analytical rigor. They will be adept at managing budgets, allocating resources effectively, and ensuring that marketing investments deliver measurable business outcomes.
• • This is a unique opportunity to shape the future of a rapidly growing company in an underserved market. If you are a passionate, results-oriented marketing leader with a proven track record of building brands and driving revenue growth, we encourage you to apply and help us define the next chapter for Cents Systems Inc. and the entire garment care industry.