VP Marketing, London

📋 Description

• • As the VP Marketing, you will be instrumental in shaping and executing the overarching marketing strategy for BJAK, with a primary focus on the London market and significant regional influence across Southeast Asia (SEA).
• • This pivotal role demands a strategic visionary who is also a hands-on executor, capable of driving user acquisition, enhancing brand awareness, and fostering customer retention through innovative and data-driven campaigns.
• • You will be the driving force behind how millions of users perceive, engage with, and ultimately trust our cutting-edge application platforms, which are at the forefront of digitizing the insurance industry and integrating AI for future applications.
• • Your leadership will be crucial in scaling marketing efforts across multiple countries, ensuring a consistent and impactful brand presence while adapting to local market nuances.
• • A key aspect of this role involves bringing structure, creativity, and a high degree of accountability to a dynamic, high-performance marketing environment, ensuring that all initiatives are aligned with BJAK's mission of creating successful businesses and contributing positively to society.
• • You will own and meticulously drive the complete marketing strategy, encompassing digital marketing, brand building, content creation, and integrated campaign execution for both London and the broader SEA region.
• • This includes the planning and meticulous coordination of cross-channel marketing campaigns, leveraging platforms such as Meta, Google, TikTok, YouTube, and CRM systems to maximize reach and engagement.
• • A core responsibility will be the planning and execution of performance marketing initiatives, with a sharp focus on achieving clearly defined Key Performance Indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates.
• • You will be tasked with building and leading a robust content marketing engine, overseeing the creation of compelling content including blog posts, video scripts, landing pages, and impactful campaign messaging that resonates with target audiences.
• • A significant part of your role will involve shaping and continuously evolving the BJAK brand voice, ensuring a consistent and powerful brand positioning across all digital and physical platforms.
• • You will manage the entire creative production process, working effectively with internal teams and external agencies or freelancers to bring marketing concepts to life with high quality and efficiency.
• • A strong analytical mindset is essential, as you will be expected to analyze marketing data and market trends rigorously to generate actionable insights and identify strategic improvements for ongoing campaign optimization.
• • Close collaboration with product, design, sales, and data teams will be paramount to ensure marketing strategies are seamlessly aligned with overarching business objectives and product development roadmaps.
• • You will take full ownership of the marketing calendar, meticulously manage the marketing budget, and strategically allocate resources, always making ROI-driven decisions to maximize marketing impact.
• • Furthermore, you will provide critical support for go-to-market (GTM) strategies for new products and features, ensuring successful launches and rapid adoption.
• • This role is for a true "doer" who thrives on rolling up their sleeves and executing with exceptional speed and precision, demonstrating a proactive and results-oriented approach.
• • You will possess the ability to lead and inspire a marketing team, fostering a collaborative spirit and working effectively cross-functionally with creative, product, and technology departments.
• • Decision-making will be firmly rooted in data, not just opinion, with a constant drive to optimize for maximum impact and measurable outcomes.
• • An obsession with achieving tangible results – whether it's user sign-ups, revenue generation, or platform engagement – is a must.
• • Comfort with ambiguity is key; you will be expected to bring structure, clarity, and momentum to projects through decisive action and strategic planning.
• • You will embody a "move fast, think creatively, and adapt quickly" mentality, especially when faced with unexpected challenges or shifts in the market landscape.
• • Thinking like an owner and demonstrating a willingness to go the extra mile to achieve success will be highly valued in this role.