VP of Growth Marketing

📋 Description

• • Own the full growth engine for Lucra Sports as we turn every stadium seat, hotel lobby, and golf tee box into a live, gamified competition arena. You will architect the strategy that moves millions of guests from “I’m here” to “I’m in the game,” then keep them coming back long after they leave the venue.
• • Build and run end-to-end Go-To-Market playbooks with marquee B2B partners—think global hospitality chains, NFL & NBA arenas, Topgolf-style venues, and boutique fitness studios—so that physical locations and their companion apps launch Lucra in days, not quarters. You will own co-marketing calendars, on-prem signage, staff enablement, QR-to-app hand-offs, and post-launch optimization sprints.
• • Design and optimize a true omnichannel acquisition funnel that blends in-venue kiosks, push-to-mobile QR flows, staff prompts, and owned-app surfaces. Instrument every step with rigorous KPIs (contest conversion rate, Day-7 retention, ARPU, CAC:LTV) and run weekly growth reviews that turn data into compounding revenue.
• • Create lifecycle, incentives, and progression systems that translate a single venue moment into an ongoing digital rivalry. Own CRM across push, SMS, email, and in-app messaging; layer in streaks, leaderboards, milestone rewards, and referral hooks that feel native to each partner brand and keep users competing for months.
• • Define product marketing narratives, positioning, and proof points for Lucra’s SDK, API, and kiosk experiences. Turn live programs into crisp case studies and ROI stories that Sales uses to close renewals and that the CEO uses in board decks. Build a plug-and-play asset library so partner GMs can ship campaigns in hours, not weeks.
• • Stand up an always-on experimentation bench: in-venue A/B tests, lightweight user research, and rapid pilots that validate new game modes or reward structures before scaling. Kill what doesn’t move the needle, double-down on what does, and socialize learnings across Product, Engineering, and CS teams.
• • Implement bullet-proof attribution across every physical and digital touchpoint—kiosks, QR scans, staff prompts, push notifications—so finance and partners see clean revenue attribution. Build partner-facing dashboards that surface real-time health scores and forecast expansion ARR.
• • Hire and lead a high-performing growth org: lifecycle marketing, paid acquisition, partner marketing, product marketing, design/copy, and a curated bench of best-in-class vendors for media, creative automation, and in-venue activations. Set the bar for velocity, polish, and data-driven decision making.
• • Represent growth strategy and outcomes to the executive team and board. Translate complex funnel data into a crisp narrative that shows how every experiment ladders up to enterprise value, category ownership, and a defensible moat.
• • Be the 0→1 builder who ships MVPs with taste, not prototypes with promises. You have launched physical-meets-digital products before and know how to make competition psychology—streaks, challenges, social proof—drive revenue rather than just engagement.