VP of Marketing

Hatch Ltd.

Job Overview

Location

Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• Hatch is at a pivotal growth stage, having achieved $20 million in Annual Recurring Revenue (ARR) profitably, and we are seeking an exceptional VP of Marketing to spearhead our ambitious journey from $20M to $100M in ARR. This is not merely a brand-building exercise; it is a critical revenue-generating role. You will be instrumental in architecting and executing strategies across demand generation, event marketing, and community building, all with the primary objective of driving significant sales pipeline growth. Your close collaboration with our Business Development Representative (BDR) and Account Executive (AE) teams will be essential in crafting and delivering compelling narratives to the right buyers at the opportune moments.
• As a sales-led organization, Hatch operates at a rapid pace. Marketing is not a peripheral support function here; it is a powerful multiplier of our sales efforts. We are actively searching for a builder, an innovator who has a proven track record of success in similar growth environments, understands the benchmarks of excellence, and possesses the drive to accelerate our progress and elevate our marketing capabilities. A strong bias for action, a profound appreciation for the art of storytelling, and an unwavering focus on revenue-driving initiatives are paramount for this role.
• Your core responsibilities will encompass:
• Demand Generation: You will be responsible for conceptualizing, developing, and implementing sophisticated demand generation programs designed to produce high-quality, qualified pipeline and to effectively fuel our outbound sales efforts. This includes identifying target audiences, selecting appropriate channels, and optimizing campaigns for maximum lead conversion and pipeline contribution.
• Event Marketing: You will own the end-to-end strategy and execution of impactful events. This spans from intimate, high-touch customer dinners and executive roundtables to commanding presence at major industry stages. The goal is to create experiences that foster meaningful connections, generate leads, and ultimately convert prospects into loyal customers.
• Community Building: You will be tasked with building and scaling a vibrant community that resonates with our existing customers and prospective clients. This involves fostering engagement, providing value, and creating a sense of belonging that strengthens customer loyalty and generates organic advocacy.
• Messaging and Storytelling: You will define, refine, and champion the core narrative of Hatch. This involves translating our innovative AI solutions into clear, compelling messages that resonate with our target market. Ensuring this story is effectively communicated across all channels and to all stakeholders is a key aspect of this role.
• Go-to-Market Alignment: You will forge a strong partnership with sales leadership to ensure seamless integration and optimization of our entire go-to-market engine. This includes aligning marketing initiatives with sales objectives, providing sales enablement resources, and continuously refining our GTM strategy for maximum efficiency and impact.
• We are seeking a leader with a minimum of 7 years of experience in B2B SaaS marketing, demonstrating a consistent history of success within a sales-led go-to-market motion. A proven track record of owning demand generation and pipeline development across SMB, mid-market, and enterprise segments is essential. A robust background in event and community marketing, with experience managing these functions at scale, is highly desirable. The ideal candidate will be a clear, compelling communicator with a pronounced bias toward execution and a willingness to be actively involved in the field, engaging directly with customers, testing new narratives, and iterating rapidly based on market feedback.
• Hatch offers a unique opportunity to join a company experiencing breakout growth, with $25 million in ARR and a trajectory of rapid compounding. We have achieved strong product-market fit, evidenced by a substantial base of real customers actively using our solutions. This is a category-defining opportunity within the AI space, specifically serving service businesses. We are backed by top-tier investors and led by founders who are deeply committed to quality and speed. Our culture is one of 'builders' – we eschew fluff and prioritize tangible execution. If you are seeking a safe, predictable marketing role, this is not the position for you. However, if you are driven to help build one of the most significant AI companies of this decade, we encourage you to connect with us.

🎯 Requirements

• Minimum of 7 years of experience in B2B SaaS marketing, with a proven track record of success in a sales-led go-to-market motion.
• Demonstrated experience owning demand generation and pipeline development across SMB, mid-market, and enterprise customer segments.
• Strong background in event marketing and community building, with experience managing these functions at scale.
• Excellent communication skills with a strong bias for action and execution.
• Willingness to be hands-on, engage with customers, test narratives, and iterate quickly.

🏖️ Benefits

• Opportunity to shape the marketing strategy of a rapidly growing, category-defining AI company.
• Competitive executive compensation package, including equity.
• Comprehensive health, dental, and vision insurance.
• Flexible remote work environment.
• Generous paid time off and holidays.

Skills & Technologies

Remote

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Hatch Ltd.

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About Hatch Ltd.

Hatch is a global, multidisciplinary management, engineering, and professional services company. They offer a comprehensive suite of services across the project lifecycle, from concept and feasibility studies to design, construction, and operation. Hatch specializes in the mining, metals, energy, and infrastructure sectors, providing innovative solutions to complex challenges. Their expertise includes project management, engineering design, environmental consulting, and digital transformation. With a focus on sustainability and client collaboration, Hatch aims to deliver safe, efficient, and responsible projects that create lasting value for their clients and the communities they serve. They are committed to leveraging technology and deep industry knowledge to drive progress and shape a better future.

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