VP, Product Marketing

Optro Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead and scale the product marketing organization, mentoring functional leads to foster a high-output culture that balances strategic rigor with creative execution.
• Architect and drive the overarching go-to-market framework for Optro’s portfolio, ensuring seamless alignment between product roadmaps and revenue targets.
• Synthesize complex technical capabilities—particularly Optro’s shift toward AI-native and agentic GRC—into compelling narratives that resonate with C-suite buyers and industry analysts.
• Own the commercial architecture of Optro’s offerings, leading strategy for price discovery, discounting frameworks, and bundle optimization to maximize customer lifetime value and market penetration.
• Support the global ecosystem strategy by developing co-marketing programs and channel enablement initiatives that drive lead generation and brand preference.
• Lead a dedicated competitive intelligence function to monitor market shifts, translating insights into actionable battlecards and strategic pivots to neutralize competitive threats.
• Partner with customer advocacy teams to integrate the voice of the customer into value propositions and market communications.
• Establish unified reporting cadences and finalize comprehensive GTM strategies that drive measurable increases in win rates.
• Serve as the strategic glue between Product, Sales, and the broader C-suite to ensure innovation is matched by market-beating execution.
• Develop the next generation of marketing leaders through coaching, empowerment, and professional development of managers.
• Position Optro as the primary leader in the connected risk and GRC category in the AI era, moving beyond legacy audit tools to a future-ready platform of intelligence.
• Translate profound technical evolution in AI-driven agentic autonomy into a dominant market position that differentiates Optro from competitors.
• Maintain deep expertise across core pillars: product marketing, partner marketing, competitive intelligence, and pricing strategy.
• Apply strong understanding of SaaS economics and revenue modeling to inform pricing and packaging decisions.
• Ensure all marketing initiatives reflect Optro’s core values: customer obsession, gritty resilience, drive for innovation, winning together, and a growth mindset.
• Collaborate cross-functionally to ensure messaging consistency across all customer touchpoints and market channels.
• Support compliance with legal and regulatory requirements, including background checks and data handling protocols for sensitive information.
• Operate with a strategic mindset focused on orders of magnitude of growth, not incremental improvements.
• Contribute to building Optro’s reputation as one of the 500 fastest-growing tech companies in North America, as ranked by Deloitte.

🎯 Requirements

• 12+ years of experience in Product Marketing (PMM) or Go-To-Market (GTM) roles within a B2B SaaS environment
• Background in Governance, Risk, and Compliance (GRC) or experience leading marketing at an AI-forward company
• Proven track record of empowering and coaching managers to reach their full potential as a "leader of leaders"
• Demonstrated ability to influence and partner effectively across Product, Sales, and the C-suite
• Deep expertise across product marketing, partner marketing, competitive intelligence, and pricing strategy
• Strong understanding of SaaS economics and revenue modeling; specific experience in pricing strategy is a significant plus

🏖️ Benefits

• Opportunity to shape the future of the GRC and AI-driven enterprise software industry
• Work at a top-rated platform on G2.com and Gartner Peer Insights with over 50% of the Fortune 500 as customers
• Be part of a company ranked among the 500 fastest-growing tech companies in North America for seven consecutive years
• Collaborate in a culture rooted in customer obsession, grit, innovation, teamwork, and growth mindset
• Access to highly sensitive and proprietary data to inform strategic decisions
• Remote work eligibility within the United States

Skills & Technologies

Remote

Degree Required

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Optro Inc.

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About Optro Inc.

Optro is a technology company focused on revolutionizing the way businesses manage and leverage their data. They provide an AI-powered platform designed to automate data operations, enabling organizations to extract deeper insights, improve data quality, and accelerate data-driven decision-making. Their solution addresses common challenges in data integration, transformation, and governance, making complex data processes more accessible and efficient. Optro serves a wide range of industries, empowering them to unlock the full potential of their data assets for competitive advantage and operational excellence.

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