Job Overview
Location
Remote, USA
Job Type
Full-time
Category
Data Science
Date Posted
May 27, 2026
Full Job Description
đź“‹ Description
- • Lead Tanger’s enterprise-wide marketing strategy with a focus on driving measurable retailer sales, center traffic, and database acquisition through data-driven insights and predictive modeling.
- • Develop and execute annual marketing content and planning calendars, as well as multi-year strategic marketing roadmaps aligned with enterprise growth targets and retail partner priorities.
- • Own the strategic planning and execution of retailer promotional offer strategies, including performance tracking, sales attribution modeling, and marketing support across the portfolio.
- • Build and apply retailer segmentation and benchmarking models to tailor marketing initiatives and improve sales outcomes.
- • Serve as the primary marketing liaison to the leasing team and national retailers, representing Marketing in high-level retailer meetings and quarterly business reviews.
- • Oversee executive-level reporting on a monthly, seasonal, and quarterly basis using Tanger’s strategy framework to communicate insights, evaluate marketing effectiveness, and shape future initiatives.
- • Lead the development and long-term vision for Tanger’s loyalty ecosystem, including membership structure, value proposition, and integration with retailer offers, media, and experiential marketing.
- • Establish enterprise KPIs for loyalty performance—member acquisition, engagement, frequency, retention, and contribution to retailer sales—and ensure consistent reporting and accountability.
- • Embed loyalty initiatives across all marketing programs, including promotional offers, seasonal campaigns, partnerships, and experiential activations, to create a cohesive customer experience.
- • Leverage first-party loyalty data to inform segmentation, targeting, personalization, and campaign optimization across all marketing channels.
- • Partner cross-functionally with Technology, Operations, Finance, and Leasing to ensure loyalty platforms and data infrastructure support current and future business needs.
- • Lead the Marketing Operations function, standardizing processes, optimizing workflows, and improving efficiency and consistency in reporting and execution.
- • Manage budgeting, forecasting, and accruals for NAD and CX budgets, including CapEx, OpEx, and G&A, and support Senior Director, Customer Engagement & Loyalty in LOY budgeting.
- • Apply critical analysis to performance data to identify opportunities, gaps, and strategic pivots, adapting tactics based on market trends and consumer behavior insights.
- • Present marketing strategies, performance insights, and future recommendations with executive presence to national retail partners, internal teams, and senior leadership.
- • Aggregate local, regional, and national market data to support strategic marketing decision-making and analyze the impact of sponsors, partnerships, and media on center promotions.
- • Adhere to Tanger’s Core Values: Consider Community, Seek the Success of Others, Act Fairly & with Integrity, and Make it Happen.
🎯 Requirements
- • Bachelor’s Degree with emphasis in marketing or business
- • 15+ years’ experience in strategic marketing
- • Demonstrated leadership capability to influence and motivate cross-functional teams
- • Proven ability to use predictive analytics, data modeling, and performance metrics to drive business outcomes
- • Experience managing executive-level reporting and presenting insights to senior leadership and external retail partners
- • Strong project management and organizational skills with attention to detail
🏖️ Benefits
- • Competitive salary ($153,000 - $220,000 per year)
- • Generous suite of medical, dental, and vision benefits
- • 401(k) match
- • Paid PTO and holidays
- • Tuition reimbursement
- • Wellness incentives
Skills & Technologies
About Tanger Factory Outlet Centers, Inc.
Tanger Factory Outlet Centers, Inc. is a leading real estate investment trust (REIT) that owns, manages, and develops outlet shopping centers across the United States and Canada. The company specializes in creating and operating open-air outlet malls that feature a curated mix of brand-name retailers offering discounted merchandise. Tanger generates revenue primarily through leasing space to tenants in its portfolio of outlet properties, supplemented by property management and development services. With a focus on strategic locations and strong tenant relationships, Tanger has established itself as a dominant player in the outlet retail sector, adapting to evolving consumer preferences through experiential retail enhancements and digital integration. The company is publicly traded on the NYSE under the ticker 'SKT'.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Highmark Health
3 months ago
FullStory, Inc.
3 months ago