Web Designer

📋 Description

• • Drive the conversion experience: Lead the design and optimisation of Paddle’s marketing website, improving the journey from first visit, to product exploration, to trial, and demo request while delivering a consistent and compelling brand experience.
• • Own the design system: Maintain and scale our web-based design system, design high impact user journeys, landing pages, resource hubs, and campaign experiences that translate complex product value in clear, compelling digital journeys.
• • Navigate technical trade-offs: Work closely with Growth, Product Marketing, Engineering, and Analytics to translate data and experimentation insights into design improvements. Continuously iterate on page structure, navigation, and content presentation to improve engagement, clarity, and conversion, making smart trade-off decisions between