Job Overview
Location
United States
Job Type
Full-time
Category
Data Science
Date Posted
May 26, 2026
Full Job Description
đź“‹ Description
- • Own and evolve Dave’s website as a critical growth channel, defining the long-term strategy that connects SEO, content, UX, and experimentation into a unified roadmap.
- • Analyze website performance, user journeys, and conversion funnels to identify opportunities that improve acquisition efficiency and web-to-app conversion rates.
- • Partner with engineering and product teams to develop a scalable website architecture using Contentful that supports rapid iteration, dynamic landing pages, and experimentation.
- • Lead search and discovery strategy across technical SEO, site architecture, and content frameworks to ensure Dave appears in traditional search engines and emerging AI-driven discovery platforms.
- • Build and manage an experimentation roadmap using tools like Ninetailed, translating A/B test results into scalable, data-driven improvements across the website.
- • Collaborate with brand and content teams to create educational and product-focused content that builds trust, establishes Dave as a credible financial resource, and supports member onboarding.
- • Ensure all website experiences comply with accessibility standards (ADA) and regulatory requirements (CCPA) to maintain legal compliance and inclusive design.
- • Shape the first digital experience for millions of potential members, directly influencing how users discover, understand, and convert to Dave’s financial products.
- • Work cross-functionally with marketing, product, engineering, design, and legal teams to align website strategy with broader business goals and product launches, including the upcoming Buy Now Pay Later offering in 2026.
- • Balance short-term conversion optimizations with long-term system-building to ensure the website remains scalable, maintainable, and adaptable as Dave grows and introduces new financial products.
- • Leverage analytics tools like Google Analytics to evaluate performance, guide decision-making, and measure the impact of website changes on user acquisition and CAC efficiency.
- • Support the evolution of Dave’s digital presence across emerging discovery surfaces, including generative AI platforms, ensuring the website is optimized for future search behaviors.
- • Contribute to a virtual-first, data-informed culture where experimentation is encouraged, feedback is valued, and priorities evolve based on new data and market conditions.
- • Drive initiatives that strengthen member trust and position Dave as the go-to financial partner for Americans who are financially vulnerable or living paycheck to paycheck.
🎯 Requirements
- • 8+ years of experience in website strategy, growth marketing, or digital experience management
- • Proven track record owning a high-traffic website that directly contributes to user acquisition and CAC efficiency
- • Deep understanding of SEO, conversion rate optimization, and modern discovery channels including AI and generative search
- • Experience partnering with product and engineering teams to build scalable web infrastructure and experimentation frameworks using Contentful and Ninetailed
- • Strong analytical skills and experience using Google Analytics to evaluate performance and guide decisions
- • Strong cross-functional collaboration skills across marketing, product, engineering, design, and legal partners
🏖️ Benefits
- • Premium Medical, Dental, and Vision Insurance plans
- • Generous paid parental and caregiver leave
- • 401(k) savings plan with matching contributions
- • Flexible PTO and generous company holidays, including Juneteenth and Winter Break
- • Flexible hours and virtual-first work culture with a home office stipend
- • Financial advisor and financial wellness support
Skills & Technologies
Senior
Remote
About Dave Inc.
Dave is a financial technology company that offers a mobile application designed to help users manage their finances. Its core services include early access to paychecks, overdraft protection, and budgeting tools, aiming to reduce financial stress and avoid costly bank fees. The company partners with employers to provide financial wellness benefits to their employees. Dave operates in the fintech industry, focusing on consumer banking and financial management solutions through a subscription-based model and interchange fees.
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