Job Overview
Location
Los Angeles HQ
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Growth Marketing Specialist at Lightspark Inc., you will play a pivotal role in establishing the company as the leading authority in real-time payments and financial infrastructure by driving awareness, engagement, and pipeline through data-informed, AI-accelerated marketing strategies. Your work will directly support Lightspark’s mission to make money move like data—enabling instant, secure, low-cost transactions globally—by ensuring the right audiences discover and engage with the company’s innovative payment protocol.
- • You will own and execute the full top-of-funnel marketing engine, blending creativity with analytical rigor to attract, nurture, and convert high-intent prospects across organic, paid, social, and outbound channels. This role is ideal for a proactive, experiment-driven marketer who thrives in ambiguity, leverages AI to amplify impact, and is passionate about translating complex fintech concepts into compelling narratives that resonate with developers, financial institutions, and enterprise decision-makers.
- • What the person will do day to day:
- • Develop and execute a comprehensive organic search strategy by conducting keyword research, optimizing on-page content, and commissioning high-value blog posts, technical guides, and thought leadership pieces that position Lightspark as the go-to resource in real-time payments, thereby improving search rankings and driving qualified traffic.
- • Own and evolve Lightspark’s social media presence across LinkedIn, X (formerly Twitter), and emerging platforms by crafting platform-specific content, engaging with industry communities, and growing a loyal following that translates into meaningful sales conversations and brand advocacy.
- • Design and launch targeted multi-channel outbound campaigns using email, LinkedIn outreach, and intent data to identify and engage key stakeholders at financial institutions, fintechs, and enterprise partners, personalizing messaging to address pain points around cross-border payments, settlement speed, and transaction costs.
- • Plan, launch, and continuously optimize paid media campaigns on Google Ads and LinkedIn, managing budgets, bidding strategies, and audience segmentation while rigorously tracking CAC, ROAS, and conversion rates to determine when to scale winning tactics or pause underperforming ones.
- • Collaborate closely with the web and product teams to audit and improve landing page performance, refine CTAs, streamline conversion funnels, and conduct A/B tests on messaging, layout, and form fields to increase lead-to-MQL conversion rates and reduce bounce rates.
- • Build and maintain performance dashboards using tools like Google Analytics, HubSpot, and BI platforms to monitor KPIs across channels, run structured experiments (e.g., A/B/n tests on ad copy or landing pages), and deliver weekly insights to stakeholders that inform budget allocation and strategic pivots.
- • About the team or company:
- • Lightspark is a mission-driven fintech innovator headquartered in Los Angeles, building the open payment protocol for the Internet to enable frictionless, global money movement—backed by deep technical expertise and a vision to democratize access to instant, low-cost financial transactions.
- • The marketing team operates with startup agility and a bias for action, embracing experimentation, cross-functional collaboration, and AI-augmented workflows to move quickly without sacrificing rigor, all while fostering an inclusive culture that values diverse perspectives and backgrounds.
- • What the person can learn or achieve in this role:
- • You will gain deep expertise in B2B fintech growth marketing, mastering the intersection of technical SEO, AI-powered content creation, paid media optimization, and account-based outreach in a high-growth, category-defining space.
- • You will have the opportunity to shape Lightspark’s brand voice and market positioning from the ground up, directly influencing how the world perceives and adopts the next generation of internet-scale payment infrastructure.
🎯 Requirements
- • 3–5 years of experience in growth marketing, demand generation, or related B2B marketing roles, preferably within SaaS, fintech, or developer-focused technology companies
- • Proven hands-on experience with SEO tools such as Ahrefs or Semrush, paid advertising platforms including Google Ads and LinkedIn Ads, and marketing automation systems like HubSpot or similar
- • Demonstrated fluency with AI tools (e.g., LLMs, content generators, analytics assistants) used to accelerate content production, experimentation, and decision-making
- • Exceptional written communication skills with the ability to distill complex financial and technical concepts into clear, engaging, and accessible messaging for diverse audiences
- • A strong bias for action—preferring to launch, measure, learn, and iterate quickly rather than delay execution in pursuit of perfection
- • Comfort and effectiveness in fast-paced, resource-constrained environments where wearing multiple hats and adapting to shifting priorities are expected
🏖️ Benefits
- • Opportunity to work on a groundbreaking fintech mission with real-world impact—building the open payment protocol that could transform how money moves globally
- • Hybrid or remote-friendly work arrangement based at Lightspark’s Los Angeles headquarters, offering flexibility while maintaining connection to a collaborative, innovative team
- • Access to cutting-edge AI tools and marketing technologies that enable rapid experimentation, automation, and data-driven optimization at scale
- • Professional growth through ownership of end-to-end marketing campaigns and direct exposure to senior leadership and cross-functional initiatives in a high-visibility role
- • Inclusive and equitable workplace culture committed to diversity, belonging, and fair chance hiring practices, including consideration of qualified applicants with criminal histories per California’s Fair Chance Initiative
Skills & Technologies
Node.js
Apache Spark
Onsite
About Lightspark Inc.
Lightspark provides enterprise-grade infrastructure for the Bitcoin Lightning Network, offering APIs, SDKs, and managed services that let businesses send and receive instant, low-cost Bitcoin payments, custody funds, and access liquidity without operating their own Lightning nodes. The company also builds Lightspark Wallet and Lightspark Predict, tools that abstract complexity, automate channel management, and provide real-time analytics for treasurers and developers integrating Lightning into wallets, exchanges, marketplaces, and treasury applications.
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