(starpower) Senior Director, New Business

📋 Description

• • **Drive New Business Growth for a Leading Influencer and Culture Marketing Agency**
• • starpower, powered by Real Chemistry, is at the forefront of influencer and culture marketing, leveraging technology, strategy, and creative to forge impactful partnerships. We are seeking a highly motivated and well-connected Senior Director of New Business to join our dynamic team in New York City. This pivotal role is designed for a business development expert who thrives at the nexus of culture, talent, and brand innovation. If you possess a deep understanding of talent procurement, a passion for entertainment, and a proven ability to build strategic alliances that drive both revenue and cultural resonance, this is your opportunity to make a significant impact.
• • As a Senior Director, New Business, you will be instrumental in identifying, pursuing, and securing new business opportunities across a diverse range of clients, including brands, agencies, and entertainment partners. Your primary focus will be on expanding starpower's reach and revenue by developing and nurturing relationships with key decision-makers. This includes cultivating strong connections with brand managers, Chief Marketing Officers (CMOs), talent agents, and influential entertainment executives. Your ability to understand their unique marketing objectives and translate them into compelling, talent-led campaign strategies will be crucial to your success.
• • *Key Responsibilities and Impact:**
• • **Strategic Business Development:** Proactively identify and pursue new business opportunities, developing and executing strategies to win new clients and expand existing relationships. This involves a deep understanding of the market landscape, competitive positioning, and emerging trends in influencer and culture marketing.
• • **Relationship Management:** Build and maintain robust, long-term relationships with a wide network of contacts, including brand leaders, agency executives, and talent representatives. Your networking skills will be essential for uncovering new opportunities and fostering collaboration.
• • **Pitch Development and Presentation:** Collaborate closely with internal teams (strategy, creative, legal, finance) to develop and deliver compelling pitch materials, proposals, and bespoke activation strategies. You will be responsible for articulating starpower's unique value proposition and demonstrating how our expertise can drive client success.
• • **Client Engagement and Needs Assessment:** Lead client discovery meetings, employing active listening and insightful questioning to thoroughly understand client marketing goals, challenges, and opportunities. This deep understanding will enable you to tailor solutions that leverage top-tier talent and cultural relevance.
• • **Sales Pipeline Management:** Effectively manage the entire sales pipeline using CRM systems, ensuring accurate forecasting, regular reporting on progress, and tracking of key conversion metrics. Your organizational skills will be vital in maintaining a healthy pipeline and driving revenue predictability.
• • **Industry Presence and Networking:** Represent starpower at key industry events, conferences, festivals, and networking functions. Your presence will be crucial for expanding the agency's visibility, forging new connections, and staying abreast of industry developments.
• • **Trend Identification and Innovation:** Maintain a keen awareness of the latest trends in entertainment, pop culture, and the influencer marketing landscape. Proactively identify and propose innovative partnership opportunities that align with emerging cultural moments and consumer behaviors.
• • **Deal Structuring and Negotiation:** Work collaboratively with legal and finance teams to structure deals, negotiate contracts, and ensure all partnership terms are clearly defined and adhered to, safeguarding the interests of both starpower and our clients.
• • **Cross-Functional Collaboration:** Act as a key liaison between clients and internal starpower teams, ensuring seamless communication and alignment throughout the business development and campaign execution process.
• • **Thought Leadership:** Contribute to the agency's reputation by sharing insights on market trends, successful campaigns, and the evolving landscape of culture and influencer marketing.
• • This role offers a unique opportunity to shape the future of starpower by driving significant growth and contributing to high-impact campaigns that define cultural conversations. You will be empowered to leverage your expertise, network, and passion for culture to create meaningful connections between brands, talent, and consumers. If you are a strategic thinker, a natural relationship builder, and a culture-obsessed professional ready to take on a leadership role in a fast-paced, entrepreneurial environment, we encourage you to apply.
• • *About Real Chemistry & starpower:**
• • At Real Chemistry, our mission is to make the world a healthier place. We achieve this through a unique blend of deep scientific expertise, human-centered creativity, and AI-driven insights, fostering an environment where innovation thrives and our people are impact-obsessed. As a global agency, we offer a full suite of services across healthcare communications and marketing to leading pharmaceutical and biotech companies. starpower, as part of Real Chemistry, specializes in creating effective pop culture partnerships by aligning industry-leading strategies with a unique network of talent and cultural influencers. We are committed to excellence, collaboration, and continuous evolution, making us a Great Place to Work® certified company.
• • Join us and discover your purpose, embrace innovation, and experience #LifeatRealChem.