611 Strategic Digital Marketing Consultant

📋 Description

• • **Join a Leading Digital Marketing Team:** We are seeking a dynamic and results-driven Strategic Digital Marketing Consultant to join our innovative team. This role is pivotal in cultivating new business, nurturing existing client relationships, and acting as a team leader to deliver unparalleled online marketing expertise and sales enablement support. Your success will be measured by your ability to "lead with digital," guiding prospects to identify and capitalize on growth opportunities through our comprehensive suite of digital marketing services, ultimately driving specific, measurable business outcomes for our clients.
• • **Leverage Local Acumen and Digital Expertise:** This position is ideal for individuals with strong local business acumen, a proven track record in digital marketing, and a deep understanding of our extensive service offerings. You will be instrumental in connecting businesses with the digital solutions they need to thrive in today's competitive landscape. Our clients benefit from a dedicated, in-house team of specialists who execute our services with precision and excellence. Furthermore, we possess a substantial and engaged audience across our digital platforms and at local events, offering unique monetization opportunities through sponsorships and advertising.
• • **Comprehensive Digital Marketing Solutions:** Our service portfolio is designed to address every facet of a client's online presence. This includes:
• • **Website Services:** Offering robust solutions for design, hosting, domain management, security, and ongoing updates and maintenance to ensure a seamless online experience.
• • **Content Services:** Developing and executing strategies for Search Engine Optimization (SEO), Social Media Management, engaging Email Marketing copy, professional Video Production, and compelling Graphic Design to enhance brand visibility and engagement.
• • **Advertising Services:** Implementing targeted campaigns across Search Engine Marketing (SEM) Pay-Per-Click (PPC), Display Advertising, Over-The-Top (OTT) Connected TV (CTV), YouTube advertising, and Social Media Advertising to reach the right audiences at the right time.
• • **Software Services:** Providing tools for Contesting, Business Listings Management, Reputation Management, and Conversion-focused Software as a Service (SaaS) solutions to streamline operations and drive conversions.
• • **Monetize Our Engaged Digital Audience:** You will have the unique opportunity to leverage our own highly engaged digital audience for client benefit and company revenue. This audience is primed for monetization through strategic sponsorships and advertising across various platforms:
• • **News Website:** Offering opportunities for Display Ads, Video Pre/Post-Roll ads, Deals, Content Sponsorships, and Native Advertising.
• • **News Mobile App:** Providing avenues for Display Ads, Video Pre/Post-Roll ads, Content Sponsorships, and Native Advertising.
• • **OTT/CTV App (Roku, Amazon, Apple):** Enabling targeted Streaming TV ads and Native Advertising placements.
• • **Daily Email Newsletter:** Featuring Display Ads and Content Sponsorships.
• • **Non-Traditional Opportunities:** Exploring innovative avenues such as Event Marketing and Outside Media Partnerships.
• • **Drive Client Success and Career Growth:** During the interview process, we will meticulously evaluate quantifiable evidence of your sales success and solicit specific examples that demonstrate your depth of digital marketing knowledge. If you are a results-oriented professional with an innate passion for digital marketing and a keen eye for identifying and capitalizing on business growth opportunities, this role presents a significant opportunity to make a tangible impact on your clients' success and accelerate your own career trajectory. You will be empowered to develop and execute cutting-edge digital strategies that deliver measurable ROI.
• • **In-Office and Field Presence Required:** Please note that this position is not remote. It requires consistent in-office presence at our WWAY-TV studios located in Leland, NC. Additionally, you will be expected to conduct in-person meetings with business owners throughout the 5-county TV Designated Market Area (DMA). This blend of office-based strategy and field-based client engagement is crucial for success in this role.
• • **Application Process:** If you are excited by this opportunity and meet the qualifications, please complete our brief 5-question digital assessment at https://promotionsplatform.secondstreetapp.com/DigitalAssessment/. Following the assessment, please submit your resume or LinkedIn profile to Becca Monroe-Hardy at [email protected].