Account Based Marketing (ABM) Manager

Relayfi Inc.

Job Overview

Location

Vancouver, BC

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end execution of Relay’s one-to-many Account-Based Marketing (ABM) programs to drive net-new, sales-assisted pipeline from high-quality target accounts
• Build, segment, and activate targeted account lists using firmographic criteria to align with sales-assisted growth objectives
• Design and execute multi-channel ABM campaigns across paid media, email, web, and direct mail in close partnership with the marketing team to deliver cohesive, account-specific experiences
• Operationalize outbound ABM workflows to enable automated or semi-automated SDR motions that increase awareness and conversion among targeted accounts
• Design and run lightweight, fast-cycle ABM experiments focused on verticalization and personalization, iterating rapidly based on performance data and direct feedback from sales teams
• Track, measure, and report on ABM program performance including account engagement metrics, demo quality, and pipeline contribution in collaboration with Revenue Operations and Analytics teams
• Share actionable insights and recommendations across Demand Generation and Sales teams to inform the evolution of ABM as a scalable, repeatable growth lever
• Work closely with RevOps to ensure ABM programs are properly supported by tooling, data infrastructure, and scalable processes as the program matures
• Translate high-level demand generation strategy into detailed, actionable campaign plans with clear execution timelines and ownership
• Maintain alignment between marketing initiatives and sales objectives by ensuring campaign targeting, messaging, and handoff processes are optimized for demo quality and conversion
• Independently manage multiple concurrent ABM campaigns and experiments with evolving priorities in a fast-paced, ambiguity-rich environment
• Continuously refine ABM tactics based on real-time performance data and feedback loops with sales and revenue operations
• Champion a data-driven, test-and-learn culture within Demand Generation by prioritizing experiments that yield measurable pipeline impact
• Act as a cross-functional bridge between marketing, sales, and operations to ensure seamless integration of ABM programs into Relay’s broader revenue engine
• Ensure all ABM activities are aligned with Relay’s mission to empower small business owners through clarity, confidence, and control over their financial operations

🎯 Requirements

• 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles
• Hands-on experience building, segmenting, and activating targeted account lists using firmographic criteria
• Proven experience working closely with Sales and SDR teams in outbound or sales-assisted motions with a focus on lead and demo quality
• Ability to manage multiple campaigns and experiments simultaneously in a fast-evolving, ambiguous environment
• Experience designing and executing multi-channel ABM campaigns across paid media, email, web, and direct mail
• Strong organizational skills and comfort with end-to-end campaign execution, from planning to analytics

🏖️ Benefits

• Annual salary range of $117,000 CAD to $143,000 CAD, with typical starting salary at $130,000 CAD
• Compensation tied to impact, with adjustments possible outside of annual review cycles
• Autonomy to tackle big challenges and solve problems with freedom and initiative
• Opportunity to build ABM programs from scratch in a fast-growing fintech company
• Culture that values reinvention, ownership, and impact over recognition
• Access to AI tools and expectation to embed AI into workflow to push capabilities forward

Skills & Technologies

REST

Onsite

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Relayfi Inc.

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About Relayfi Inc.

Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.

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