Account-Based Marketing Manager

📋 Description

• • Drive measurable growth across targeted enterprise accounts by developing and executing sophisticated Account-Based Marketing (ABM) strategies and multi-channel campaigns.
• • Position Parallel Domain as the undisputed leader and go-to solution for simulated testing in the rapidly evolving autonomous system development landscape.
• • Serve as a critical cross-functional lynchpin, fostering seamless collaboration between marketing, sales, and customer support teams to ensure all marketing initiatives are strategically aligned with and actively support overarching business objectives and revenue goals.
• • Spearhead the creation and deployment of integrated ABM campaigns that span a diverse array of channels, including highly personalized email outreach, targeted paid digital advertising, engaging webinars, and direct, impactful communication strategies designed to land new enterprise logos and facilitate expansion within existing accounts.
• • Cultivate and amplify brand awareness and consideration through a strategic blend of earned media tactics and the development of compelling owned assets, including insightful site content, engaging podcasts, and impactful social media engagement, particularly on LinkedIn.
• • Play a pivotal role in the continuous development and refinement of Parallel Domain's core brand messaging, ensuring unwavering clarity, absolute consistency, and distinct differentiation across every single marketing channel and customer touchpoint.
• • Take ownership of the meticulous personalization and strategic distribution of high-quality, value-driven content assets, such as in-depth blogs, authoritative whitepapers, compelling case studies, informative videos, and educational webinars, all tailored to resonate with and educate our specific, high-value target audiences.
• • Actively explore, deploy, and experiment with the latest advancements in AI tools and technologies to enhance content generation, personalize customer journeys, refine audience segmentation, and optimize campaign analytics, thereby maximizing campaign efficiency and overall impact.
• • Orchestrate and maintain a dynamic content and ABM calendar that is meticulously synchronized with key product launches, strategic campaigns, and market opportunities, ensuring a cohesive and timely marketing presence.
• • Diligently measure, analyze, and report on key ABM and content marketing performance metrics, including engagement rates, conversion rates, and pipeline acceleration, translating complex data into clear, actionable insights that drive continuous improvement and strategic adjustments.
• • Proactively monitor critical marketing KPIs to rigorously assess the effectiveness of all campaigns, ensuring a data-driven approach that remains firmly aligned with and demonstrably contributes to achieving core business goals.
• • Leverage deep customer insights, derived from rigorous analysis of customer engagement, campaign performance, and lead conversion data using advanced analytics tools, to inform and refine marketing strategies and content development, fostering a cycle of continuous optimization.
• • Contribute to the strategic planning and execution of go-to-market initiatives, ensuring that marketing efforts are precisely targeted and effectively support the company's growth trajectory.
• • Develop a deep understanding of the competitive landscape and identify opportunities for Parallel Domain to differentiate itself through innovative marketing approaches.
• • Collaborate with product marketing to ensure messaging accurately reflects product capabilities and value propositions for target enterprise accounts.
• • Support the sales team with tailored marketing collateral and insights to aid in their engagement with key accounts.
• • Stay abreast of emerging trends in AI, simulation, and autonomous systems to inform marketing strategies and identify new opportunities.
• • Contribute to building a robust marketing function within a fast-paced, high-growth startup environment.
• • Ensure all marketing activities adhere to brand guidelines and ethical marketing practices.
• • Identify and nurture relationships with key influencers and thought leaders within target industries.
• • Develop and manage budgets for ABM campaigns and related marketing activities.
• • Foster a culture of experimentation and learning within the marketing team, encouraging the testing of new ideas and channels.
• • Translate complex technical concepts into clear, compelling business benefits for diverse audiences.
• • Drive demand generation through innovative and targeted marketing efforts.
• • Contribute to the overall strategic direction of the marketing department.
• • Ensure a consistent and positive brand experience across all customer touchpoints.
• • Analyze market trends and customer feedback to identify new opportunities for growth and engagement.
• • Develop and execute strategies to increase customer lifetime value through effective ABM practices.
• • Build and maintain strong relationships with internal stakeholders, including sales, product, and engineering teams.
• • Champion the use of data and analytics to inform marketing decisions and measure success.
• • Drive continuous improvement in campaign performance through iterative testing and optimization.
• • Ensure alignment between marketing efforts and sales objectives to maximize pipeline generation and revenue impact.