Director of Growth (AI GTM)

📋 Description

• • Join Saltbox as our Director of Growth (AI & GTM), a pivotal leadership role focused on accelerating the expansion of our innovative platform that empowers small online businesses. In this dynamic position, you will be instrumental in shaping and executing our Go-to-Market (GTM) strategies, with a particular emphasis on leveraging Artificial Intelligence (AI) to drive customer acquisition, retention, and overall business growth.
• • Saltbox is revolutionizing the way small businesses operate by providing flexible, modern workspaces that seamlessly integrate office settings with essential warehouse suites. We cater to a diverse range of industries, including Fashion & Apparel, Health & Beauty, Electronics, and many more, offering them the physical infrastructure and community support needed to thrive. As the Director of Growth, you will play a critical role in amplifying our reach and impact, ensuring that more small businesses can access the tools and environments they need to succeed.
• • Your primary responsibility will be to develop and implement comprehensive growth strategies that align with Saltbox's mission. This involves a deep understanding of our target market, identifying key growth levers, and translating these insights into actionable plans. You will be at the forefront of exploring and integrating AI-powered solutions to enhance our marketing efforts, personalize customer experiences, and optimize operational efficiencies.
• • This role requires a strategic thinker with a proven track record in growth marketing, GTM strategy development, and a keen understanding of AI's potential in business applications. You will collaborate closely with cross-functional teams, including Marketing, Sales, Product, and Operations, to ensure cohesive execution of growth initiatives. Your ability to analyze market trends, identify emerging opportunities, and adapt strategies accordingly will be crucial for success.
• • Key to your role will be the development and execution of innovative GTM strategies for new product features, service offerings, and market expansions. This includes defining target customer segments, crafting compelling value propositions, and orchestrating the launch process to maximize market penetration and adoption. You will be responsible for setting ambitious growth targets and meticulously tracking progress against them, utilizing data-driven insights to refine approaches and drive continuous improvement.
• • Furthermore, you will champion the integration of AI across our growth functions. This could involve exploring AI-driven tools for lead generation, customer segmentation, predictive analytics for churn prevention, personalized marketing campaigns, and optimizing pricing strategies. You will stay abreast of the latest advancements in AI and identify opportunities to apply them strategically to gain a competitive edge and deliver exceptional value to our customers.
• • You will lead and mentor a high-performing growth team, fostering a culture of innovation, collaboration, and accountability. Your leadership will inspire your team to push boundaries, experiment with new ideas, and achieve outstanding results. This includes setting clear objectives, providing regular feedback, and supporting professional development.
• • The Director of Growth will also be responsible for managing the growth budget, ensuring efficient allocation of resources to maximize ROI. You will establish key performance indicators (KPIs) for all growth initiatives and regularly report on performance to senior leadership, providing clear insights and recommendations for future actions.
• • This is an opportunity to make a profound impact on the trajectory of Saltbox and the success of countless small businesses. You will be a key architect of our future, driving sustainable growth and solidifying our position as a leader in the small business enablement space. Your strategic vision, combined with your hands-on approach to execution, will be essential in navigating the evolving landscape of entrepreneurship and technology.
• • You will be expected to conduct market research, competitive analysis, and customer journey mapping to inform strategy. This includes understanding the unique challenges and opportunities faced by small businesses in sectors like e-commerce, fashion, beauty, and electronics, and tailoring our solutions to meet their specific needs.
• • Collaboration is key. You will work with the product team to ensure our offerings are aligned with market demands and growth opportunities. You will partner with sales to equip them with the tools and insights needed to effectively convert leads. You will also engage with the operations team to ensure seamless customer onboarding and experience.
• • Ultimately, your success will be measured by your ability to drive measurable growth in key metrics such as customer acquisition cost (CAC), customer lifetime value (CLTV), market share, revenue growth, and customer satisfaction. You will be a strategic partner to the executive team, contributing to the overall vision and long-term success of Saltbox.
• • This role is ideal for a visionary leader who is passionate about empowering small businesses and is adept at harnessing the power of AI and data to achieve ambitious growth objectives. If you are a strategic, results-oriented individual with a strong understanding of GTM dynamics and a passion for innovation, we encourage you to apply.