Account Based Marketing Manager

Jasper AI, Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• As an Account-Based Marketing Manager at Jasper AI, you will play a pivotal role in shaping and scaling the company’s ABM strategy to engage and accelerate pipeline within its most strategic target accounts, directly contributing to revenue growth and market expansion for a leading AI marketing platform trusted by nearly 20% of the Fortune 500.
• You will design and execute highly personalized, tiered ABM programs (1:1, 1:few, 1:many) that align with sales priorities, drive engagement across buying groups, and support deal progression and expansion across Jasper’s Top 100 enterprise and strategic accounts.
• You will join a remote-first, innovative marketing team at Jasper AI — recognized as a Top 15 Most Innovative AI Company of 2024 by Fast Company — collaborating closely with Sales, Customer Success, Field Marketing, Demand Generation, and Revenue Operations to ensure ABM initiatives are tightly integrated with broader go-to-market goals.
• You will develop repeatable ABM playbooks, frameworks, and measurement systems that scale across segments and industries, gaining deep expertise in enterprise B2B marketing while influencing high-impact revenue outcomes and advancing your career in a fast-growing, mission-driven organization.
• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals.
• Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration.
• Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact.
• Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities.
• Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns.
• Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement.
• Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle.
• Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals.
• Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries.
• Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.

🎯 Requirements

• 7+ years of experience in B2B marketing, with proven experience in account-based marketing and enterprise marketing programs.
• Strong experience partnering cross-functionally with account executives and account managers to support pipeline creation and account expansion.
• Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach.
• Ability to translate account insights into highly targeted marketing programs and experiences.
• Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI.
• Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations.

🏖️ Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave

Skills & Technologies

Remote

$140k-165k

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Jasper AI, Inc.

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About Jasper AI, Inc.

Jasper AI, Inc. provides a generative artificial intelligence platform that helps marketing and content teams create, edit, and optimize written and visual assets at scale. Founded in 2021, the company offers browser extensions, API integrations, and team collaboration tools that use large language models to generate blog posts, emails, ad copy, and social media content while maintaining brand voice consistency. Customers include Fortune 500 enterprises, agencies, and freelance creators seeking to accelerate production workflows and improve conversion performance across channels.

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