Account Executive - Insights & Effectiveness

📋 Description

• • The Account Executive role in the Insights & Effectiveness team at Fuse (OMG UK Limited) supports the planning, execution, and measurement of sponsorship strategies by leveraging data and insights to enhance brand effectiveness through cultural connections in sport, music, film, TV, gaming, and esports.
• • Day-to-day responsibilities include delivering insights reports for retained and ad-hoc clients using TV, digital, and social data; contributing to actionable insights that advise clients on maximizing sponsorship value; supporting talent and influencer selection processes; using panel survey tools like Global Web Index and TGI to inform sponsorship strategy; sourcing case studies and broadcast rights information to support wider sponsorship planning; and learning to use media industry tools such as TechEdge, social listening, and social analytics platforms.
• • Fuse is a global agency with local expertise, part of Omnicom Media Group, working with major clients including PepsiCo, Vodafone, Nissan, JLR, Enterprise Rent-A-Car, and Just Eat Takeaway.com. The London HQ hosts 120 employees, with 300 more across global offices, fostering a culture of trusted relationships, moral judgement, strong governance, and transparent processes.
• • The role offers the opportunity to develop expertise in sponsorship measurement, data-driven marketing, media planning, and talent activation while building skills in project management, stakeholder communication, and strategic thinking within a high-performing, award-winning team committed to diversity, equity, and inclusion.