Account Manager

SmartBug Media

Job Overview

Location

Remote, United States

Job Type

Full-time

Full Job Description

📋 Description

• As a pivotal member of our client-facing team, you will embody SmartBug Media's commitment to excellence as an Account Manager, specializing in Paid Media. This role is instrumental in nurturing and expanding our relationships with a portfolio of franchise clients, ensuring their success and satisfaction with our cutting-edge digital marketing solutions.
• You will serve as the primary point of contact, building and maintaining robust, trust-based relationships with key stakeholders within our franchise organizations. This involves deeply understanding their unique business objectives, challenges, and aspirations within the competitive franchise landscape.
• A core responsibility will be to proactively manage and oversee the execution of paid media campaigns, ensuring they are strategically aligned with client goals and deliver measurable results. This includes a keen eye on performance metrics, identifying opportunities for optimization, and addressing any potential concerns before they escalate.
• You will collaborate closely with our talented Account Optimization Specialists and Marketing Assistants, acting as a strategic liaison. This partnership is crucial for translating client needs into actionable campaign strategies and ensuring seamless execution across all paid media channels.
• Your role will involve regular communication with clients, providing them with transparent updates on campaign performance, insights, and strategic recommendations. This includes preparing and presenting performance reports, highlighting key achievements, and outlining future plans.
• You will be responsible for identifying opportunities for upselling and cross-selling additional SmartBug Media services that can further enhance client growth and success, thereby contributing to the overall expansion of client accounts.
• A deep understanding of the franchise business model is essential. You will need to grasp the nuances of multi-location marketing, local SEO, lead generation specific to franchise recruitment and local consumer acquisition, and the unique challenges and opportunities presented by this sector.
• You will stay abreast of the latest trends and best practices in paid media, including search engine marketing (SEM), social media advertising, display advertising, and programmatic buying, and apply this knowledge to optimize client campaigns.
• This role demands a proactive approach to problem-solving. You will anticipate potential issues, develop creative solutions, and work diligently to ensure client satisfaction and retention.
• You will be a champion for your clients within SmartBug Media, advocating for their needs and ensuring their voice is heard across internal teams.
• By fostering strong client relationships and driving exceptional campaign performance, you will directly contribute to SmartBug Media's reputation as the most decorated HubSpot agency and a leader in digital solutions.
• You will be expected to manage a portfolio of clients, ensuring that each receives a high level of attention and strategic guidance tailored to their specific needs and performance goals.
• This position requires a blend of strategic thinking, tactical execution oversight, and exceptional interpersonal skills to navigate the complexities of client management in the digital marketing space.
• You will contribute to the continuous improvement of our client management processes and best practices, sharing insights and learnings with the broader team.
• Ultimately, your success will be measured by client retention, account growth, and the achievement of client KPIs through effective paid media strategies.
• You will leverage data and analytics to inform your recommendations and demonstrate the value SmartBug Media brings to each franchise client.
• This role is perfect for someone who thrives in a fast-paced, dynamic environment and is passionate about helping businesses achieve their digital marketing potential.
• You will be an integral part of a fully remote team of over 250 professionals, contributing to a culture of collaboration, innovation, and continuous learning.
• Your ability to translate complex data into clear, concise, and actionable insights for clients will be a key differentiator.
• You will be responsible for managing client expectations effectively, ensuring alignment between their goals and the strategies implemented by SmartBug Media.
• This role offers a unique opportunity to work with a diverse range of franchise businesses, gaining broad exposure to different industries and marketing challenges.
• You will play a key role in ensuring that our clients not only meet but exceed their marketing objectives, solidifying their trust and partnership with SmartBug Media.
• Your proactive communication and strategic guidance will be critical in navigating the evolving digital marketing landscape for our franchise partners.
• You will be a trusted advisor, helping clients understand the 'why' behind our strategies and the expected impact on their business growth.
• This position requires a strong understanding of the entire customer lifecycle and how paid media efforts contribute to acquisition, retention, and overall revenue growth.
• You will be instrumental in identifying new opportunities for clients to leverage AI-powered solutions and other digital innovations offered by SmartBug Media.
• Your role is to ensure that our franchise clients experience the full spectrum of SmartBug Media's expertise, from initial strategy development to ongoing campaign optimization and reporting.
• You will be a key player in de-risking the future for our clients by implementing robust and data-driven paid media strategies.
• You will contribute to building scalable, innovative tools and solutions that become engines for growth for our franchise partners.
• Your dedication to client success will directly impact the long-term success and growth trajectories of the businesses you serve.

🎯 Requirements

• Proven experience in account management, client services, or a related client-facing role, with a strong emphasis on paid media campaigns.
• Deep understanding of paid media channels, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising platforms.
• Excellent communication, interpersonal, and presentation skills, with the ability to build rapport and trust with clients.
• Strong analytical skills and the ability to interpret data, generate insights, and make data-driven recommendations.
• Familiarity with the franchise business model and its unique marketing challenges and opportunities.

🏖️ Benefits

• Fully remote work environment within the United States.
• Opportunity to work with a highly decorated and innovative digital marketing agency.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• 401(k) plan with company match.

Skills & Technologies

Remote

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SmartBug Media

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About SmartBug Media

SmartBug Media is a premier full-service digital agency and the most decorated HubSpot Elite Partner, delivering comprehensive solutions across the entire customer lifecycle. They empower businesses by optimizing demand generation, sales enablement, revenue operations, web development, and customer success, utilizing HubSpot’s full suite of Marketing, Sales, Service, Content, Commerce, and Data Hubs, alongside advanced AI solutions. Serving diverse industries including Healthcare, SaaS, and Manufacturing, SmartBug Media focuses on driving predictable growth and efficiency. With a team of over 250 experts, they were recognized as the 2024 North American Partner of the Year, providing expert-led strategies and technology integration to a broad client base.

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