Account Strategist

SmartBug Media

Job Overview

Location

Remote, United States

Job Type

Full-time

Full Job Description

📋 Description

• Manage a portfolio of paid media clients independently, ensuring optimal campaign performance across Google, Meta, and Microsoft advertising platforms.
• Develop and execute data-driven digital advertising strategies that align with client business goals and drive measurable revenue impact.
• Monitor, analyze, and optimize paid media campaigns across search, social, and programmatic channels to maximize ROI and customer lifecycle value.
• Serve as the primary point of contact for clients, building strong relationships to ensure high retention and satisfaction levels.
• Translate client objectives into actionable media plans that integrate cross-platform advertising for cohesive, scalable growth.
• Identify growth opportunities within existing client accounts through performance insights and strategic recommendations.
• Maintain compliance with Google Premier Partner standards and apply best-in-class practices in campaign execution and reporting.
• Collaborate with internal teams including creative, analytics, and account management to deliver unified client experiences.
• Prepare and present performance reports to clients, clearly articulating campaign results, trends, and future recommendations.
• Stay current with evolving ad platform algorithms, industry trends, and emerging AI-driven media technologies to inform strategy.
• Support the onboarding of new clients by assisting in the setup, structuring, and optimization of initial paid media campaigns.
• Ensure all client campaigns are aligned with the company’s methodology of integrating media into a singular, optimized framework focused on direct revenue impact.
• Work within the framework of Point Success’s specialized approach tailored for franchise and mid-market service-based businesses in health, wellness, and professional services.
• Contribute to the continuous improvement of internal processes and tools to enhance campaign efficiency and client outcomes.
• Maintain accurate documentation of campaign strategies, client communications, and performance benchmarks for audit and knowledge-sharing purposes.

🎯 Requirements

• Proven experience managing paid media campaigns on Google Ads, Meta Ads, and Microsoft Advertising platforms
• Demonstrated ability to drive client retention and satisfaction through proactive relationship management
• Strong analytical skills with proficiency in interpreting campaign data to inform strategic decisions
• Experience working with franchise or mid-market service-based businesses preferred
• Deep understanding of digital advertising metrics and their correlation to revenue outcomes
• Ability to independently manage multiple client accounts with high attention to detail and deadlines

🏖️ Benefits

• Fully remote work environment with flexibility across U.S. time zones
• Access to industry-leading training and certification resources as a Google Premier Partner
• Opportunity to work with over 500 service-based businesses and 10+ franchise networks
• Supportive culture focused on continuous learning and professional growth

Skills & Technologies

Remote

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SmartBug Media

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About SmartBug Media

SmartBug Media is a premier full-service digital agency and the most decorated HubSpot Elite Partner, delivering comprehensive solutions across the entire customer lifecycle. They empower businesses by optimizing demand generation, sales enablement, revenue operations, web development, and customer success, utilizing HubSpot’s full suite of Marketing, Sales, Service, Content, Commerce, and Data Hubs, alongside advanced AI solutions. Serving diverse industries including Healthcare, SaaS, and Manufacturing, SmartBug Media focuses on driving predictable growth and efficiency. With a team of over 250 experts, they were recognized as the 2024 North American Partner of the Year, providing expert-led strategies and technology integration to a broad client base.

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