Assistant Creative Director

📋 Description

• • BJAK is at the forefront of building superior application platforms globally, driven by a mission to foster successful businesses and contribute positively to society through enhanced efficiency. We have pioneered the first and leading insurance platform in Southeast Asia, successfully digitizing the insurance industry and now serving over 8 million users across the region. Our journey continues as we expand into new, superior applications, increasingly integrating Artificial Intelligence to address emerging use cases. Our team is characterized by its dense talent, high motivation, and a laser focus on engineering and product excellence within a deliberately flat organizational structure. Every member is expected to be hands-on, contributing directly and meaningfully to the company's overarching mission.
• • As an Assistant Creative Director, you will play a pivotal role in shaping and executing BJAK's creative vision. You will be instrumental in translating our brand's essence and strategic objectives into compelling creative strategies and tangible outputs that resonate with our diverse audience. This role demands a blend of strategic thinking, hands-on execution, and collaborative spirit, making it an ideal opportunity for a creative professional eager to make a significant impact.
• • Your core responsibilities will encompass several key areas:
• • **Creative Strategy and Concept Development:** You will actively support the development of robust creative strategies that are intrinsically aligned with BJAK's overarching brand identity and critical business objectives. This involves delving into brand positioning and leveraging market insights to conceptualize strong, innovative creative ideas and compelling storytelling narratives. You will be a key contributor to brainstorming and developing concepts for integrated campaigns that span across digital channels, traditional offline touchpoints, and our product interfaces, ensuring a cohesive and impactful brand experience.
• • **Campaign Execution and Creative Quality Assurance:** You will lead the day-to-day creative execution for a variety of initiatives, including marketing campaigns, content creation, and broader brand initiatives. A critical aspect of this responsibility is ensuring that all creative outputs consistently meet the highest standards of quality, adhere strictly to brand guidelines, and are delivered within established timelines. You will work in close collaboration with our talented teams of designers, copywriters, and production specialists to bring creative visions to life effectively and efficiently.
• • **Cross-Functional Collaboration and Alignment:** Success at BJAK hinges on seamless collaboration. You will work closely with our marketing, product, growth, and sales departments to ensure that all creative endeavors are tightly aligned with their respective business goals and campaign objectives. This involves providing clear creative direction, offering constructive feedback, and actively supporting campaign planning and execution phases. A key focus will be on maintaining messaging and visual consistency across all communication channels to maximize impact and reinforce brand recognition.
• • **Team Support and Mentorship:** As a senior member of the creative team, you will be expected to guide and mentor junior creative professionals. Your role will involve elevating the overall quality of the team's output by providing constructive feedback, fostering an environment of creative problem-solving, and sharing your expertise. You will also assist the Creative Director in effectively managing team workloads, prioritizing tasks, and ensuring efficient resource allocation.
• • **Brand Stewardship and Evolution:** You will be a guardian of BJAK's brand identity, ensuring its integrity, tone, and visual language are consistently and accurately represented across all materials and platforms. This includes maintaining a high level of consistency across digital assets, offline collateral, and campaign executions. As BJAK continues its regional expansion, you will play a role in supporting the evolution of our brand guidelines to accommodate growth and new market dynamics.
• • **Performance Review and Optimization:** A data-informed approach is crucial. You will be involved in reviewing the performance of campaigns and creative assets, identifying areas for improvement, and suggesting data-driven optimizations. This requires balancing innovative creative concepts with a strong focus on performance metrics and conversion goals. You will adapt creative approaches based on performance data, audience insights, and observed user behavior to continuously enhance effectiveness.
• • This role offers a unique opportunity to shape the creative direction of a rapidly growing, impactful company in the dynamic Southeast Asian market. You will be empowered to take ownership, drive initiatives, and contribute directly to our success.