Job Overview
Location
Bengaluru
Job Type
Full-time
Category
Marketing
Date Posted
October 27, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end planning and flawless execution of 360-degree marketing campaigns that launch Star Suvarna’s new shows, ensuring every touch-point—from TV promos to on-ground activations—drives maximum reach, GRPs, and revenue growth.
- • Build and manage the annual brand-activity calendar, translating business objectives into high-impact initiatives that strengthen Star Suvarna’s position as Karnataka’s leading entertainment destination.
- • Craft and curate thumb-stopping, culturally resonant content for the channel’s social-media handles; monitor engagement metrics daily and iterate rapidly to keep the brand top-of-mind and conversation-positive.
- • Lead micro-marketing and hyper-local reach drives—think street plays, mall kiosks, college fests, and RWA tie-ups—turning every neighbourhood into a potential viewer base and delivering measurable uplift in BARC ratings.
- • Coordinate seamlessly with programming, creative, communications, digital, and sales teams, plus external PR, media-buying, and creative agencies, ensuring every asset is delivered on time, on budget, and on brand.
- • Design and deliver persuasive internal campaign presentations that win stakeholder buy-in and secure the resources needed for turnkey execution across ATL (TV, print, radio, OOH) and BTL (events, activations, influencer outreach).
- • Analyse post-campaign data, viewer feedback, and market intel to generate actionable insights that refine future strategies and keep Star Suvarna ahead of competitive channels.
- • Champion a culture of creativity and agility—pilot bold, never-been-done-before ideas, scale the ones that work, and sunset the ones that don’t, all while maintaining rigorous ROI discipline.
- • Stay plugged into Karnataka’s cultural pulse—festivals, cinema, sports, and social trends—translating local nuances into marketing gold that resonates authentically with Kannada-speaking audiences.
- • Mentor junior team members and agency partners, elevating their strategic thinking and executional excellence so the entire marketing ecosystem operates like a well-oiled, high-energy machine.
🎯 Requirements
- • MBA in Marketing with 6–8 years of experience in the communications business, preferably within media, broadcast, or advertising environments.
- • Proven track record of planning and executing 360-degree campaigns that delivered measurable reach, GRP, or revenue growth.
- • Exceptional Kannada language proficiency—written and spoken—to craft culturally relevant messaging and liaise effortlessly with local stakeholders.
- • Demonstrated ability to manage multiple agencies and cross-functional teams under tight deadlines while maintaining creative and financial rigour.
- • High creativity balanced with unusual common sense; thrives in high-pressure, fast-changing environments and can scale operations quickly.
🏖️ Benefits
- • Work at the epicentre of India’s most-watched entertainment network, influencing what 750 million+ viewers watch every week.
- • Collaborate with industry-leading creative, programming, and digital minds in a culture that celebrates bold ideas and rapid experimentation.
- • Competitive compensation package plus performance-linked incentives tied directly to channel growth and campaign success.
- • Comprehensive health coverage, learning stipends, and access to JioStar’s vast content library and exclusive industry events.
Skills & Technologies
Express
Onsite
About Jiostar Technologies Private Limited
Jiostar Technologies Private Limited is an Indian technology company delivering enterprise-grade digital transformation solutions. The firm specializes in cloud infrastructure, data analytics, cybersecurity, and AI-driven business applications for telecom, finance, and retail sectors. Its unified platform integrates IoT, edge computing, and API management to streamline operations and enhance customer engagement. Operating from Mumbai and Bengaluru, Jiostar serves large corporations seeking scalable, secure, and compliant technology stacks across India and emerging markets.
