Assistant Manager/ Manager, Performance Marketing

Interview Kickstart Inc.

Job Overview

Location

Bangalore

Job Type

Full-time

Full Job Description

📋 Description

• As an Assistant Manager/Manager, Performance Marketing at Interview Kickstart Inc., you will play a pivotal role in scaling the company’s performance marketing engine to drive high-quality leads and revenue growth in the competitive EdTech space. Your work will directly impact the company’s ability to help tech professionals upskill and advance their careers through data-driven, creative, and ROI-focused campaigns.
• You will own the end-to-end lifecycle of performance marketing campaigns across multiple digital channels, ensuring alignment with business goals while maintaining rigorous standards for efficiency, scalability, and measurable outcomes. This role demands both strategic vision and tactical execution, offering significant autonomy to innovate and optimize in a high-impact, fast-growing environment.
• Day-to-day responsibilities include: planning, executing, and maintaining performance marketing campaigns across Google Ads (Search, Discovery, YouTube, Display), Facebook Ads, LinkedIn Ads, and Quora Ads; developing and overseeing end-to-end creative strategy to maximize engagement and conversion; identifying trends and insights from campaign data to optimize spend, targeting, and performance; designing, running, and analyzing continuous A/B and multivariate experiments to uncover growth opportunities and improve efficiency; demonstrating dual capability in strategic ideation (generating growth hypotheses) and tactical execution (managing campaign setup, optimization, and traffic analysis); driving and tracking key performance indicators such as revenue, conversions, CPA, CPI, and ROAS on a daily basis; and producing clear, actionable performance reports for stakeholders.
• Interview Kickstart is a premier career transformation platform founded in 2014, dedicated to turbocharging tech careers through AI upskilling and end-to-end career support. With over 40 domain-specific courses, 600+ industry-expert instructors from FAANG+ companies, and a proven track record of helping over 25,000 professionals advance their careers, the company operates at the intersection of education, technology, and career mobility. Recognized by TIME x Statista and GSV 150 as a top EdTech innovator, Interview Kickstart fosters a high-calibre, autonomous culture where impact is directly tied to business outcomes.
• In this role, you will develop deep expertise in scaling profitable performance marketing campaigns in a high-growth EdTech environment, sharpen your analytical and experimental mindset through rigorous testing and insight-sharing, and gain end-to-end ownership of a critical revenue channel. You will also refine your leadership and mentoring abilities by potentially guiding junior marketers, all while working within a remote-first, high-trust organization that values creativity, accountability, and measurable impact.

🎯 Requirements

• 5+ years of dedicated, full-time experience in performance marketing
• Proven track record of scaling profitable campaigns via creative strategy
• Expertise in rapid scaling on at least 2 of these 3 platforms: Google Ads (Search, Discovery, YouTube, Display), LinkedIn Ads, and Facebook Ads
• Strong experience with additional platforms such as Quora Ads, Reddit Ads, or similar emerging ad channels
• Highly analytical mindset with expertise in designing, running, and reporting on experiments, prioritizing actionable insights over raw data
• Demonstrated ability to generate creative ad concepts that drive engagement and conversion
• Excellent written communication skills for crafting compelling ad copy and internal/external reporting
• Experience in hiring, leading, and mentoring a marketing team

🏖️ Benefits

• Complete ownership with minimal management and extreme autonomy in shaping strategy and execution
• Opportunity to work with a high-pedigree, high-calibre team of industry experts and top performers
• Direct contribution to business success with clear top-line impact and measurable ROI
• Top-of-the-line compensation package reflective of senior impact and expertise
• Permanent remote work flexibility — work from anywhere, forever, as part of Interview Kickstart’s forever-remote culture

Skills & Technologies

Remote

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Interview Kickstart Inc.

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About Interview Kickstart Inc.

Interview Kickstart is a career-upskilling platform that provides live, instructor-led courses and mock interviews focused on data structures, algorithms, system design, and machine learning to help software engineers land jobs at top technology companies. Founded in 2014, it offers part-time programs lasting 2-6 months, pairing learners with staff-level hiring managers and tech leads from FAANG and similar firms. The curriculum emphasizes intensive problem-solving practice, personalized coaching, salary negotiation guidance, and job-search support, reporting high placement rates among experienced engineers seeking roles at leading enterprises.

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