Job Overview
Location
Mumbai
Job Type
Full-time
Category
Marketing
Date Posted
October 27, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end marketing strategy for Star Plus, India’s flagship Hindi GEC, translating content vision into high-impact campaigns that reach 750 million weekly viewers and drive measurable ratings growth.
- • Architect 360-degree launch blueprints for every new fiction and non-fiction property—spanning on-air promos, print roadblocks, digital takeovers, influencer roll-outs, PR narratives, and on-ground activations—ensuring each show debuts with maximum buzz and sampling.
- • Steward the long-term health of 15+ sustenance shows by mining BARC data, social sentiment, and proprietary insights to refresh positioning, tweak promo tonality, and schedule stunt events that keep audiences hooked week after week.
- • Act as the single-threaded leader who unites creative, programming, ad-sales, digital, and PR teams around one coherent story; translate business KPIs into crisp creative briefs and guardrails so every asset ladders up to the master narrative.
- • Own quarterly budget allocation across ATL, BTL, and digital, negotiating with media agencies, production houses, and platform partners to extract best-in-class rates and incremental value-adds that stretch every rupee into disproportionate reach.
- • Pilot always-on digital ecosystems for priority shows—YouTube mini-series, Instagram Reels challenges, Twitter Spaces with cast, and AR filters—turning episodic content into 24/7 engagement loops that feed linear tune-ins.
- • Spearhead at least one breakthrough, industry-first marketing innovation every quarter (e.g., interactive hologram roadshows, metaverse watch-parties, or AI-generated personalized promos) that earns headlines and redefines how Indian television markets itself.
- • Translate complex BARC ratings, Google Analytics, and social listening dashboards into concise, actionable insights for the Director and C-suite; course-correct campaigns in real time to protect or grow time-spent and commercial revenue.
- • Build and mentor a high-performing squad of brand managers, digital natives, and promo producers—instilling a culture of creative risk-taking, data-driven decision-making, and relentless viewer obsession.
- • Forge symbiotic partnerships with OTT, telecom, DTH, and e-commerce platforms to create co-branded stunts, bundled offers, and exclusive content drops that expand Star Plus touchpoints beyond the TV screen.
- • Serve as the guardian of brand voice and visual identity across every consumer touchpoint, ensuring consistency whether a viewer encounters a 20-second bumper, a metro-train wrap, or a WhatsApp sticker pack.
- • Step up as the de-facto crisis manager when controversies or competitive threats emerge—crafting rapid-response messaging that protects brand equity and reassures advertisers, all within a two-hour news cycle.
🎯 Requirements
- • 12+ years of hands-on experience in television, OTT, or top-tier advertising agencies with a proven track record of launching and sustaining marquee entertainment properties.
- • Postgraduate qualification in Marketing, Communications, or an MBA from a premier institute.
- • Demonstrated ability to read and act on BARC data, marrying quantitative rigor with sharp consumer intuition.
- • Mastery in crafting integrated 360-degree campaigns across TV, print, digital, PR, and experiential channels.
- • Strong stakeholder management skills—comfortable influencing creative directors, GEC business heads, sales VPs, and external vendors alike.
🏖️ Benefits
- • Work at the epicenter of India’s largest media conglomerate, where your campaigns reach three-quarters of a billion viewers weekly.
- • Competitive compensation package with performance-linked bonuses and stock options in JioStar.
- • Access to cutting-edge AI-driven analytics tools, state-of-the-art production studios, and a culture that rewards bold, category-defining ideas.
Skills & Technologies
Junior
Onsite
About Jiostar Technologies Private Limited
Jiostar Technologies Private Limited is an Indian technology company delivering enterprise-grade digital transformation solutions. The firm specializes in cloud infrastructure, data analytics, cybersecurity, and AI-driven business applications for telecom, finance, and retail sectors. Its unified platform integrates IoT, edge computing, and API management to streamline operations and enhance customer engagement. Operating from Mumbai and Bengaluru, Jiostar serves large corporations seeking scalable, secure, and compliant technology stacks across India and emerging markets.
