AVP, Corporate Marketing

📋 Description

• • Lead the development and execution of Ensora Health’s corporate marketing strategy, ensuring brand positioning, reputation management, and executive communications reinforce long-term corporate objectives and market leadership.
• • Establish and steward the corporate marketing operating model and governance frameworks that drive alignment, consistency, and accountability across brand, communications, digital, creative, and cross-functional partners.
• • Own enterprise brand architecture, ensuring product-level narratives reinforce a cohesive corporate identity while enabling differentiated positioning for a multi-product ecosystem.
• • Drive AI-native product storytelling by translating technical capabilities into compelling market narratives tied to clinical, operational, and financial outcomes meaningful to healthcare providers and buyers.
• • Lead corporate communications and PR—including executive visibility, thought leadership, media relations, partner/alignment communications, and crisis readiness.
• • Oversee enterprise digital presence, including the corporate website, social platforms, and multimedia strategy to strengthen authority, organic discovery, and market influence.
• • Sponsor strategic corporate initiatives such as industry events, analyst/partner programs, executive forums, and market‑shaping campaigns.
• • Align budgets, investment strategy, and resource planning to enterprise financial and growth priorities.
• • Build and develop senior marketing leaders, elevating leadership capability, succession planning, and a culture of innovation and performance excellence.