AVP, Practice Development Manager Vet – Metro (North San Francisco)

📋 Description

• • As an AVP, Practice Development Manager for the Vet industry in the Metro North San Francisco area, you will be instrumental in driving the adoption and utilization of CareCredit, a leading financial solution for healthcare providers.
• • Your primary responsibility will be to conduct in-person visits with high-value healthcare practices, effectively communicating the significant benefits of offering CareCredit to their clients.
• • This role is crucial for fostering deeper engagement with existing providers and strategically enrolling new ones, with the ultimate aim of increasing credit utilization metrics within your assigned territory.
• • You will own a defined portfolio of mid-to-large sized practices, requiring you to develop and implement tailored strategies for each practice to achieve and exceed ambitious goals.
• • Your strategic planning will involve prioritizing accounts, setting practice-level objectives, and selecting the most effective programs and engagement cadences to meet and surpass revenue and application targets.
• • A key aspect of this role involves proactively identifying and evaluating new business opportunities, demonstrating a keen ability to scale both existing provider relationships and new enrollments.
• • You will cultivate strong, long-term client relationships with physician offices, acting as a trusted advisor to help them identify and capitalize on growth opportunities while ensuring their needs and CareCredit's sales requirements are met.
• • Through engaging in-person (and occasionally virtual) interactions with office staff and veterinarians/owners, you will ensure a comprehensive understanding of the CareCredit program and successfully implement action plans designed to boost the usage of CareCredit's suite of financial products.
• • You will lead sales strategy development and manage the budget for your assigned territory, contributing to the success of a broader regional team.
• • Employing identified sales strategies, including rigorous prioritization during provider visits and calls, will be essential for achieving results. All activities must be meticulously documented within Salesforce.
• • Developing a profound understanding of the nuances of the Vet industry is paramount, enabling you to better comprehend and support providers with their unique challenges and opportunities.
• • Maintaining up-to-date knowledge of all Synchrony/Health & Wellness products, offerings, technology partnerships, current rates, and compliance requirements is critical for supporting industry and regional usage effectively.
• • You will be expected to meet and exceed additional performance measurements and Key Performance Indicator (KPI) expectations, which will be based on provider visit feedback, territory management effectiveness, industry segmentation focus, and the achievement of visit goals.
• • Setting clear business goals will be necessary for both forecasting and achieving the sales and credit application performance required for your assigned territory.
• • You will play a role in the commercialization of provider Point of Sale (POS) initiatives and new products within your territory, contributing to their successful rollout and adoption.
• • Collaborating closely with industry account/product representatives, key opinion leaders, and technology experts will be vital for effectively driving adoption and utilization of CareCredit.
• • You will be responsible for the safe and secure management of a company car and digital assets, including your laptop, tablet, and cell phone.
• • This role may involve performing other duties, participating in special projects, and attending industry/association trade shows as assigned.
• • Coordination with the Enrollment team is essential to ensure a seamless post-sale handoff and a smooth first-use activation for new providers.
• • The position requires a commitment to driving field-based growth through strong territory ownership and a consultative, value-based selling approach.
• • You will leverage CRM insights and data-driven selling techniques to optimize your sales efforts and client engagement strategies.
• • A strong understanding of finance business and industry acumen, particularly in patient financing, is highly desirable.
• • You will be expected to demonstrate a customer-focused mindset, with the ability to respond quickly and effectively to evolving customer needs.
• • Exceptional interpersonal communication skills, encompassing written, oral, and non-verbal communication, are essential for building rapport and trust with healthcare providers and their staff.