AVP, Sales - Central Region

Apella, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead enterprise sales strategy and execution to drive revenue growth across U.S. health systems, including Integrated Delivery Networks (IDNs) and large hospital networks.
• Build and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and hospital administrators to drive adoption of Apella’s computer vision and machine learning solutions in surgical care.
• Consistently exceed quarterly and annual sales quotas through disciplined pipeline management, strategic account planning, and enterprise sales execution in the MedTech and healthcare technology space.
• Lead end-to-end negotiation of multi-million dollar system-wide contracts, including responding to and winning complex Request for Proposals (RFPs) and structuring innovative contracting models tailored to healthcare procurement processes.
• Partner cross-functionally with marketing, product, R&D, and customer success teams to align sales efforts with product development, accelerate customer onboarding, and ensure long-term customer retention and expansion.
• Represent Apella as a trusted advisor and credible industry voice at healthcare conferences, executive forums, and client sites, articulating the clinical and operational value of the company’s technology.
• Contribute to revenue forecasting, territory planning, and the design of scalable, repeatable sales processes that support sustainable growth in a rapidly evolving healthtech market.
• Develop and mentor a high-performing sales team, fostering a culture of accountability, collaboration, and mission-driven performance focused on improving surgical outcomes.
• Identify and penetrate new markets by converting zero-to-scale opportunities within untapped health systems and expanding Apella’s footprint in existing accounts through upsell and cross-sell initiatives.
• Navigate complex, multi-stakeholder sales cycles involving clinical, financial, operational, and IT decision-makers, balancing startup agility with enterprise-grade sales rigor and compliance.
• Maintain a deep understanding of the healthcare capital equipment and MedTech landscape, including competitive offerings in OR video integration, surgical workflow software, and AI-driven clinical tools.
• Drive market intelligence gathering by monitoring trends in healthcare policy, hospital budgeting cycles, and technological adoption patterns to inform sales strategy and product feedback loops.
• Ensure compliance with healthcare industry regulations and procurement standards while positioning Apella’s technology as a mission-critical solution for enhancing patient safety and surgical quality.

🎯 Requirements

• 10+ years of experience in enterprise sales with a proven track record of exceeding quota in MedTech, medical devices, or healthcare capital equipment
• Strong relationships and deal-making experience with Tier 1 health systems and IDNs (e.g., HCA, CommonSpirit, Mercy Health)
• Proven success selling both disruptive technologies (healthtech, robotics, SaaS) and established portfolios (OR video integration, capital equipment)
• Demonstrated ability to develop new markets from zero-to-scale and consistently rank among top performers (President’s Council, Rep of the Year, Quota Exceeder)
• Deep expertise in complex enterprise sales, including multi-stakeholder negotiations, RFPs, and creative contracting models
• Strong leadership presence with the ability to mentor peers and influence cross-functional teams

🏖️ Benefits

• Competitive salary and stock options
• Flexible vacation policy and a culture that values time for rest and recharging
• Remote-first work environment with unique virtual and in-person events to foster team connection
• Comprehensive health, dental, and vision insurance
• 16 weeks of parental leave for all parents

Skills & Technologies

REST

Remote

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Apella, Inc.

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About Apella, Inc.

Apella provides an AI-driven operating system for surgical teams. The platform ingests real-time data from electronic health records, devices and scheduling systems to surface contextual guidance, automate documentation and coordinate workflows inside the operating room. Hospitals use it to reduce cognitive load on clinicians, improve safety protocols and capture structured surgical data for quality and revenue cycle analytics. Founded in 2021, the company serves academic medical centers and health systems across the United States.

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