B2B Growth Marketing Manager

📋 Description

• • Are you a seasoned B2B Growth Marketing Manager with a passion for driving tangible results through meticulous execution? Scale Army Careers is seeking a highly motivated and experienced individual contributor to join our client's dynamic team. This is a unique opportunity to operate at the forefront of B2B demand generation, working with a growth-focused company that is building a scalable engine across content, lifecycle marketing, and digital channels. Our client prides itself on a lean, execution-first approach, characterized by clear priorities, close collaboration between marketing leadership, sales, and external partners, all aimed at driving engagement, pipeline, and revenue.
• • This fully remote role requires availability during U.S. business hours (9 AM - 5 PM EST) and is open to candidates based in LATAM, Africa, and Eastern Europe. As the B2B Growth Marketing Manager, you will be the engine behind day-to-day execution, translating strategic direction from the Fractional CMO into consistent, high-quality marketing output. Your primary focus will be on translating strategy into action, ensuring that every marketing initiative contributes directly to engagement, lead generation, and pipeline development. This is an ideal position for a senior individual contributor who thrives on autonomy once objectives are set and possesses a proven track record of independent success.
• • Your core responsibilities will span several critical areas of B2B marketing:
• • *Content & SEO Execution:**
• • You will be responsible for the end-to-end production and management of essential content assets, including blog posts, landing pages, and dedicated vertical service pages. This involves not just creation but also strategic optimization for search engines, meticulously managing headers, metadata, and internal linking to enhance visibility and organic traffic.
• • A key part of your role will be to update and improve existing content, ensuring it remains relevant, performant, and continues to support strong search engine rankings. You will execute content production based on detailed keyword maps and content briefs provided by leadership.
• • *Email & Lifecycle Marketing:**
• • You will build and manage sophisticated email campaigns within HubSpot, developing and implementing lead nurture sequences, targeted vertical-specific campaigns, and effective re-engagement flows to maintain prospect interest and move them through the funnel.
• • Continuous optimization of email performance will be crucial, focusing on subject lines, calls to action, and overall campaign effectiveness to maximize open rates, click-through rates, and conversions.
• • You will also play a vital role in supporting sales enablement by creating and distributing targeted email assets designed to equip the sales team with relevant materials.
• • *ABM Campaign Execution:**
• • You will be instrumental in executing targeted account-based marketing (ABM) campaigns, tailored to specific industry verticals.
• • This involves coordinating the seamless integration of content, email, and paid social efforts to support ABM initiatives, ensuring a unified and impactful approach.
• • You will manage target account lists and campaign assets, ensuring all activities are precisely aligned with defined funnel stages and strategic objectives.
• • *Social Media & Paid Social:**
• • You will manage the organic presence on LinkedIn, developing and scheduling engaging content that resonates with our target audience.
• • You will also execute paid social campaigns on LinkedIn (excluding search campaigns), strategically amplifying thought leadership, promoting blog content, and announcing company milestones to expand reach and engagement.
• • Tracking engagement metrics and monitoring audience growth will be essential to refine social media strategies.
• • *Website Engagement & Conversion Optimization:**
• • You will continuously optimize key website elements such as calls to action, forms, landing pages, and content flows to enhance user experience and drive conversions.
• • Close coordination with the PPC agency will be necessary to ensure landing page requirements are met and optimized for campaign performance.
• • A primary objective will be to monitor and improve overall website conversion rates, turning more visitors into qualified leads.
• • *Tools, Reporting & Coordination:**
• • You will own the day-to-day execution within HubSpot, leveraging its full capabilities to manage campaigns and track performance.
• • A critical aspect of this role is tracking performance metrics rigorously and reporting results on a weekly basis to marketing leadership.
• • You will act as a key point of coordination, liaising with the Fractional CMO, the PPC SEM agency, and any necessary design or development resources to ensure smooth project execution and alignment.
• • Success in this role will be measured by the consistent publication of high-quality content across all channels, demonstrable organic traffic growth over time, improved email engagement and lifecycle progression, a significant increase in sales-qualified leads influenced by marketing activities, and measurable improvements in website conversion rates. This opportunity offers the chance to operate as a senior individual contributor with clear ownership over execution and direct impact on pipeline and growth, working closely with experienced marketing leadership and collaborating cross-functionally in a performance-focused environment.