BDR Manager

Primer Technologies, Inc.

Job Overview

Location

United Kingdom

Job Type

Full-time

Full Job Description

📋 Description

• As BDR Manager at Primer Technologies, you will lead and develop a high-performing global Business Development Representative team spanning Europe, Asia, and North America, directly contributing to the company’s mission of rebuilding payments and commerce by ensuring a steady flow of qualified opportunities into the sales pipeline.
• You will own the end-to-end BDR function—from designing enablement playbooks and coaching frameworks to analyzing performance data and aligning cross-functionally with marketing and sales leadership—ensuring every outbound effort drives meaningful pipeline and reflects Primer’s standards of excellence.
• You will join a mission-driven, remote-first company backed by top-tier investors like Accel, Balderton, Iconiq, and Tencent, where innovation in payments infrastructure is matched by a commitment to employee growth, flexibility, and inclusive culture.
• In this role, you will sharpen your leadership and strategic coaching abilities, build scalable sales processes from the ground up, and gain deep exposure to global go-to-market operations in a fast-growing fintech scale-up, positioning yourself for future leadership roles in sales, revenue operations, or go-to-market strategy.
• Lead a global team - Manage and develop a fast-growing BDR team across Europe, Asia, and North America, building a connected, high-performing culture across time zones.
• Build the playbook - Design and own ongoing enablement: objection handling guides, training programmes, and the frameworks that set the standard for what great looks like at Primer.
• Coach relentlessly - Review discovery and demo calls regularly, delivering sharp, actionable feedback that actually moves the needle.
• Own the qualification framework - Build and iterate the lead-to-opportunity process so every handoff to a BDM is clean, consistent, and worth their time.
• Run on data - Own BDR metrics across conversion rates, days to convert, win rates, activity benchmarks, and sequence performance. Use it to spot trends, surface coaching opportunities, and make decisions.
• Sharpen the outreach - Review and improve outbound sequences across the team, raising the bar on messaging quality and testing what works.
• Connect the dots cross-functionally - Work closely with Regional Leaders, BDMs, and Marketing to align on ICP, messaging, and pipeline goals. BDR output should always be moving the right deals forward.
• Grow your people - Create clear development paths for BDRs with a genuine line of sight to BDM and future roles around the business.

🎯 Requirements

• Proven experience leading a BDR or SDR team in a fast-paced B2B tech or SaaS environment, or a standout senior BDR ready to step into management.
• Strong analytical instincts with hands-on experience using CRM and sales engagement data to drive coaching, process improvements, and forecasting.
• Demonstrated ability to build sales enablement content and qualification frameworks from scratch, including objection handling guides and training programmes.
• Excellent coaching and communication skills, with a passion for developing people and delivering honest, constructive feedback that drives performance.
• Comfortable operating in a remote-first, globally distributed environment and navigating ambiguity across time zones and shifting priorities.
• High standards for pipeline quality, messaging craft, and outbound excellence, with a commitment to continuous improvement.

🏖️ Benefits

• Fully remote and globally distributed work model since day one, with flexibility to work from anywhere.
• Competitive share options as part of a total rewards package aligned with Primer’s high-growth trajectory.
• Uncapped holiday policy with a minimum of 25 days encouraged to be taken annually, supporting work-life balance.
• Annual company retreat and workations, plus global co-working space access to foster connection and collaboration.
• £500 home office setup stipend and provision of best-in-class equipment for your role.
• Generous learning budget for professional development, plus private medical insurance and location-dependent perks.

Skills & Technologies

Remote

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Primer Technologies, Inc.

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About Primer Technologies, Inc.

Primer Technologies is a San Francisco–based fintech infrastructure firm that provides a unified payments platform for online merchants. It offers low-code integrations with global processors, fraud tools, analytics, and checkout orchestration through a single API. The company helps e-commerce businesses add, optimize, and route payments across providers without custom backend work, improving authorization rates and reducing development time. Founded in 2020, Primer serves mid-market to enterprise retailers across Europe, North America, and Asia.

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