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Bigpay - User Growth Lead - Latam

Binance Holdings Limited

Job Overview

Location

Brazil, Sao Paulo

Job Type

Full-time

Full Job Description

📋 Description

• As the User Growth Lead for BigPay in Latin America, you will drive user acquisition, engagement, and retention strategies for Binance’s fintech product in key LATAM markets, directly contributing to financial inclusion and ecosystem expansion.
• Day to day, you will design and execute growth campaigns across digital channels, analyze user behavior and funnel performance, collaborate with product and marketing teams to optimize conversion, and lead local partnerships to increase BigPay adoption.
• You will join a dynamic, fast-paced team within Binance’s global ecosystem, working alongside product, marketing, compliance, and operations specialists who are passionate about leveraging blockchain and fintech to empower underserved communities.
• In this role, you will develop expertise in LATAM market dynamics, fintech growth hacking, cross-functional leadership, and data-driven user growth strategies—positioning yourself at the forefront of financial innovation in emerging markets.

🎯 Requirements

• Proven experience in user growth, acquisition, or performance marketing, preferably in fintech, payments, or digital wallet industries.
• Strong analytical skills with experience using data to measure, optimize, and scale growth initiatives.
• Fluency in Spanish and Portuguese, with deep cultural understanding of key LATAM markets such as Brazil, Mexico, Colombia, and Argentina.
• Ability to work independently and collaboratively in a fast-moving, remote-friendly global environment.

🏖️ Benefits

• Competitive salary and performance-based bonuses tied to growth KPIs.
• Opportunity to work with a global leader in blockchain and fintech, shaping the future of financial access.
• Flexible remote work arrangements with support for professional development and learning resources.
• Exposure to cutting-edge Web3 and digital asset technologies within a mission-driven organization.

Skills & Technologies

Senior

Onsite

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Binance Holdings Limited

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About Binance Holdings Limited

Binance Holdings Limited operates Binance.com, a global digital-asset exchange and blockchain infrastructure provider founded in 2017. The company offers spot, futures, and options trading, custody, staking, and payment services across more than 100 jurisdictions. It also develops Binance Smart Chain, a programmable blockchain, and runs a venture arm, Binance Labs, investing in crypto startups. Despite rapid growth, it faces compliance challenges in several countries.

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