Job Overview
Location
New York City
Job Type
Full-time
Category
Marketing
Date Posted
May 4, 2026
Full Job Description
đź“‹ Description
- • The Brand and Communications Lead will shape and guide Bastion’s brand positioning to increase awareness among enterprise financial decision-makers, ensuring consistent messaging and visual alignment across all touchpoints while connecting brand efforts to pipeline growth.
- • Day-to-day responsibilities include auditing market presence, building media relationships, prepping executives for speaking opportunities, launching targeted campaigns, managing employer brand visibility, and developing scalable content workflows using AI and contractor support.
- • Bastion Technologies Inc. builds regulated financial infrastructure for modern businesses, offering stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with a compliance-first approach underpinned by a NYDFS trust charter and licenses that enable service provision under customer licenses.
- • In this role, the person will develop a deep understanding of fintech and regulatory nuances, build a measurable brand awareness engine, create a documented communications playbook, and establish credibility that influences go-to-market decisions and leadership trust in market signals.
🎯 Requirements
- • Experience in brand strategy, communications, or public relations, preferably in fintech, financial services, or regulated industries
- • Proven ability to earn press coverage and build relationships with journalists, editors, and media outlets targeting enterprise audiences
- • Skill in developing and maintaining consistent brand voice across digital platforms, executive communications, and external content
- • Experience prepping executives for media interviews, panels, and speaking engagements
- • Capacity to launch targeted awareness campaigns for niche B2B audiences and connect communications activities to long-term pipeline impact
- • Comfort operating as a solo function builder in a fast-paced startup environment with ambiguous priorities and iterative execution
🏖️ Benefits
- • Hybrid and flexible work arrangement based in New York City
- • Opportunity to build the brand and communications function from the ground up at a scaling fintech infrastructure company
- • Exposure to regulated financial products including stablecoin issuance and custodial infrastructure serving enterprise and global clients
- • Autonomy to shape strategy, manage budgets, and partner with agency contractors to scale impact
- • Direct influence on go-to-market decisions through measurable brand awareness and market signaling
- • Equal employment opportunity employer with commitment to diversity, inclusion, and compliance with federal and state anti-discrimination laws
Skills & Technologies
About Bastion Technologies Inc.
Bastion provides a unified application security platform that combines smart-contract audits, on-chain monitoring, and real-time threat response for web3 teams. Its cloud-native stack automates scanning of Solidity, Rust, and Move codebases, detects live attacks, and triggers playbooks to pause contracts, alert stakeholders, and coordinate incident response. The company serves DeFi protocols, NFT marketplaces, and blockchain infrastructure providers, integrating with GitHub, Slack, PagerDuty, and major EVM chains to reduce exploit windows and recovery costs.
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