Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Are you a creative and strategic Brand Marketing Specialist with a passion for building compelling narratives in the B2B technology space? Scale Army Careers is seeking a dynamic individual to architect and significantly grow our client's brand presence across key social media platforms: Instagram, YouTube, and LinkedIn. This is a unique opportunity to shape the perception of a leading managed IT services provider that empowers organizations in highly regulated industries, including financial services, legal, and healthcare. Your mission will be to translate complex technology solutions into accessible, engaging content that resonates with business leaders and technology decision-makers, ultimately building trust and visibility.
- • In this fully remote role, you will be instrumental in developing and executing a comprehensive social media strategy. This involves defining clear messaging frameworks for each platform that accurately reflect the company's core values, deep expertise, and innovative solutions. You will be the guardian of the brand's voice, tone, and visual identity, ensuring consistency and professionalism across all content. Your strategic vision will guide how the company is perceived as a trusted IT partner, emphasizing its commitment to proactive technology management, robust cybersecurity, adherence to compliance frameworks, seamless cloud solutions, efficient help desk support, and resilient business continuity planning.
- • A significant part of your role will involve hands-on content creation. You will be responsible for producing a diverse range of content, from engaging short-form videos (Reels, Stories, Shorts) designed to capture attention and convey key messages quickly, to in-depth long-form content (YouTube videos, LinkedIn articles, tutorials) that establishes thought leadership and provides valuable insights. This includes crafting compelling scripts, writing persuasive captions, designing eye-catching thumbnails, and developing other creative assets that reinforce the brand's positioning. A key aspect of this responsibility is collaborating closely with internal subject-matter experts. You will need to skillfully translate technical jargon and complex IT concepts into content that is easily understood and highly engaging for a business-oriented audience.
- • Beyond content creation, you will be a driving force in community engagement and audience growth. Your goal will be to cultivate and expand an active community of business leaders, technology decision-makers, and relevant industry professionals. This involves actively managing interactions across platforms, responding to comments and direct messages, participating in LinkedIn groups, and potentially facilitating live Q&A sessions or webinars. You will foster thoughtful, professional dialogue that not only answers questions but also strengthens the brand's credibility and establishes it as a go-to resource in the IT services sector.
- • Measuring and analyzing performance will be critical to your success. You will be tasked with tracking key metrics such as reach, impressions, engagement rates, and subscriber growth across Instagram, YouTube, and LinkedIn. Utilizing these performance insights, you will continuously refine your content strategy, optimize campaigns, and drive improvements month over month. Regular reporting is essential; you will produce monthly performance reports that detail key achievements, analyze trends, and provide data-driven growth forecasts. This analytical approach ensures that our marketing efforts are not only creative but also highly effective and aligned with business objectives.
- • Collaboration is key to this role. You will work closely with the broader marketing, sales, and product teams to ensure that messaging is cohesive and aligned with product launches, company initiatives, and overall business goals. Your insights from organic social media performance and audience engagement will be invaluable in supporting paid media efforts, helping to refine targeting and creative strategies. This cross-functional collaboration ensures a unified brand experience for our audience.
- • This position offers a unique opportunity to combine your creative flair with strategic thinking and a data-driven approach. You will have significant creative ownership while benefiting from strategic support, allowing you to make a tangible impact on brand perception, audience growth, and the company's reputation as a trusted IT partner for regulated industries. The role comes with a competitive base salary and a performance-based incentive structure, directly tied to measurable outcomes in audience growth, engagement, and content impact, with transparent performance scorecards and quarterly reviews to ensure alignment and recognize achievements.
🎯 Requirements
- • Proven success in building and growing professional brands on Instagram, YouTube, and LinkedIn, with a portfolio showcasing impactful campaigns and audience growth.
- • Demonstrated experience in interpreting performance data and analytics to inform and refine content strategy, brand messaging, and audience engagement tactics.
- • Strong understanding of B2B audiences, particularly within technology services or highly regulated industries, and the ability to position complex technical solutions effectively.
- • Excellent visual storytelling, scriptwriting, and copywriting skills, with a keen eye for detail and a talent for creating engaging, accessible content.
- • Deep familiarity with social media platform algorithms, current trends, and best practices for organic growth and engagement on Instagram, YouTube, and LinkedIn.
- • Comfort with presenting on camera or effectively guiding and directing on-camera talent, ensuring professional and engaging video content.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Competitive base salary with a performance-based incentive structure tied to measurable content impact and audience growth.
- • Opportunity for significant creative ownership and strategic influence in shaping a B2B technology brand.
- • Regular performance reviews with transparent scorecards and quarterly feedback sessions.
- • Collaborative work environment with cross-functional teams, contributing to impactful marketing campaigns.
- • Professional development opportunities to enhance skills in brand marketing and digital content strategy.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
