Brand Partnership Manager

📋 Description

• • As a Brand Partnership Manager at Bjak, you will be at the forefront of shaping and executing our brand's strategic collaborations, playing a pivotal role in expanding our reach and enhancing our credibility across the ASEAN region. Bjak is on a mission to democratize financial services, making insurance accessible, affordable, and understandable for millions. Our platform, Bjak.com, is the largest insurance portal in the region, leveraging cutting-edge technology to simplify complex financial products. Your role will be instrumental in amplifying this mission by forging powerful alliances with like-minded brands, influential individuals, and vibrant communities.
• • You will be responsible for developing and implementing a comprehensive brand partnership strategy that is meticulously aligned with Bjak's overarching business objectives and marketing goals. This involves a deep dive into market analysis to identify, evaluate, and prioritize potential partners. These partners could range from established brands seeking to tap into our growing user base, to influential digital creators who resonate with our target audience, to community organizations that share our commitment to financial empowerment.
• • A key aspect of your role will be to initiate and lead high-stakes partnership discussions. This requires exceptional negotiation skills to structure mutually beneficial terms and craft collaborations that deliver tangible value to both Bjak and our partners. You will be the architect of these strategic alliances, ensuring they are designed for maximum impact and long-term success.
• • Once partnerships are established, you will meticulously oversee their end-to-end execution. This means ensuring that every campaign and collaboration aligns seamlessly with Bjak's brand messaging, adheres to all compliance standards, and contributes directly to our marketing objectives. You will act as the central point of contact, orchestrating efforts across various internal teams, including marketing, product development, design, and sales, to ensure these partnerships are fully integrated into our broader go-to-market strategies and brand narratives.
• • Collaboration extends to the creative realm as well. You will work closely with internal and external creative teams to develop compelling co-branded content, eye-catching promotional assets, and engaging collaborative activation materials. The goal is to create a unified brand experience that resonates with our target audiences and effectively communicates the value proposition of Bjak and our partners.
• • Building and nurturing strong, enduring relationships with our key partners is paramount. You will be the primary custodian of these relationships, fostering trust and ensuring sustained engagement through proactive communication and a deep understanding of their needs and objectives. This involves representing Bjak with professionalism and enthusiasm at industry events, networking sessions, and crucial partnership meetings, thereby increasing our brand visibility and uncovering new avenues for growth.
• • Data will be your compass. You will be tasked with tracking, measuring, and rigorously analyzing the performance of all partnership activities. Utilizing data-driven insights, you will identify what's working, what's not, and how we can continuously optimize our strategies for even greater effectiveness. This analytical approach ensures that our partnership efforts are not just creative but also demonstrably impactful.
• • Staying ahead of the curve is essential. You will maintain a keen awareness of evolving market trends, competitor activities, and broader industry developments within the fintech and insurance sectors. This proactive stance will enable you to identify emerging opportunities and challenges, ensuring Bjak remains at the forefront of innovation and strategic partnerships.
• • This role offers a unique opportunity to make a significant impact within a rapidly expanding fintech company that is revolutionizing financial services in ASEAN. You will be empowered to take ownership, drive creative solutions, and achieve measurable outcomes in a dynamic and flexible work environment. Your contributions will directly influence Bjak's growth trajectory and brand perception across multiple markets.