Marketing Communications Manager

📋 Description

• • As the Marketing Communications Manager at BJAK, you will be the architect of our brand's voice, meticulously crafting and disseminating our narrative across all external and internal touchpoints. Your primary mission will be to ensure that every communication emanating from BJAK not only reinforces our esteemed reputation but also actively propels our business growth and remains in lockstep with our overarching strategic objectives. This is a pivotal and highly visible role, offering a unique opportunity to collaborate directly with our senior leadership team. You will play an instrumental part in shaping the perception of BJAK among our diverse stakeholders, including customers, strategic partners, the media landscape, and our invaluable employees.
• • You will be entrusted with the ownership and comprehensive execution of BJAK's marketing and corporate communications strategy. This encompasses a wide spectrum of external and internal channels, where your expertise will guarantee a unified and consistent brand voice, a compelling messaging framework, and a clear, impactful positioning for BJAK in the market. Your strategic oversight will ensure that every communication effort contributes to our brand equity and market presence.
• • A significant facet of your role will involve leading our media relations and Public Relations (PR) initiatives. This entails cultivating and nurturing robust relationships with journalists, key media outlets, and external PR agencies. Your objective will be to proactively secure high-impact media coverage that strategically aligns with BJAK's significant growth milestones, product launches, and corporate achievements, thereby amplifying our reach and influence.
• • You will be responsible for the development and meticulous oversight of critical communications assets. This includes, but is not limited to, crafting compelling press releases that announce significant news, developing comprehensive media kits that provide essential information, formulating executive messaging that resonates with our target audiences, preparing effective talking points for spokespeople, and creating detailed briefing materials to ensure preparedness for all engagements.
• • A crucial aspect of your mandate is to actively manage BJAK's brand reputation and to develop and implement robust crisis communication protocols. This involves proactively identifying potential reputational risks, meticulously assessing their potential impact, and coordinating swift, strategic, and decisive responses to safeguard and uphold BJAK's credibility and public trust, especially during challenging or sensitive periods.
• • You will spearhead our internal communications efforts, ensuring that our employees are consistently informed, engaged, and aligned with the company's vision and objectives. This includes managing company-wide announcements, crafting impactful leadership messages, and disseminating timely updates that clearly articulate business priorities and foster a culture of transparency and open communication throughout the organization.
• • Furthermore, you will lead the communications strategy for our Corporate Social Responsibility (CSR), sustainability, and community engagement initiatives. Your efforts will be instrumental in reinforcing BJAK's identity as a responsible, ethical, and trusted digital platform that is committed to making a positive societal impact.
• • This role demands exceptional cross-functional collaboration. You will work in close partnership with our Marketing, Product, Legal, and Senior Leadership teams. Your ability to align communication strategies with commercial objectives and broader organizational goals will be paramount to our collective success.
• • You will be instrumental in translating complex technological and business concepts into clear, engaging, and persuasive narratives that resonate with diverse audiences, from industry experts to the general public. Your strategic communication planning will support BJAK's expansion and market leadership in Southeast Asia and beyond.
• • By owning the brand narrative, you will directly contribute to BJAK's mission of building superior application platforms and fostering successful businesses, while simultaneously reinforcing our commitment to societal betterment through increased efficiency. Your work will be the voice that articulates our innovation, our impact, and our values to the world.