Marketing Lead Content Strategist (Robotics Physical AI)

📋 Description

• • Lyte is at the forefront of innovation in Physical AI, developing sophisticated perception systems that empower robots and next-generation automation to operate seamlessly in complex, real-world environments. Our integrated platform, which artfully combines custom silicon, advanced sensors, and intelligent software, is designed to redefine the capabilities of robotics and mobility. Headquartered in Sunnyvale, California, with a growing global footprint, Lyte is a company where groundbreaking technology meets practical application. We are seeking a dynamic and experienced Marketing Lead & Content Strategist to join our passionate team and play a pivotal role in shaping our external narrative. This is a unique opportunity for a hands-on marketer who is excited by the prospect of building impactful technology and thrives in a fast-paced, collaborative setting.
• • In this critical role, you will be instrumental in articulating Lyte's technological advancements, our journey, and our ambitious vision to the wider world. Your primary focus will be on crafting compelling stories and developing engaging content that translates Lyte's pioneering work in perception systems for Physical AI into clear, credible, and resonant narratives. You will take ownership of Lyte's content strategy and campaign execution across all our owned channels, working in close collaboration with our sales, business development, product, and leadership teams. Your efforts will directly support key company milestones, enhance customer engagement, and drive our go-to-market initiatives forward. This position is ideally suited for a marketing professional who possesses a deep understanding of technical products, relishes the challenge of building marketing functions from the ground up, and excels in dynamic, rapidly evolving environments.
• • Your responsibilities will encompass the strategic planning and hands-on execution of marketing campaigns across Lyte's owned and operated (O&O) channels. You will lead the charge in developing and implementing our content strategy, with a particular emphasis on platforms like LinkedIn, Twitter (X), and other relevant industry forums, with the goal of significantly increasing awareness and fostering engagement within the vibrant robotics and Physical AI ecosystem. A key aspect of your role will involve developing targeted press outreach strategies, creating insightful editorial content, and cultivating thought leadership pieces that are meticulously aligned with Lyte's cutting-edge technology, our valued customers, and our strategic market positioning.
• • You will be responsible for the creation and meticulous management of a diverse range of content, including impactful media posts, informative newsletters, insightful blog articles, and comprehensive long-form content. This content will be strategically tied to significant product updates, compelling customer success stories, and important company milestones, ensuring our audience remains informed and inspired. To maintain a cohesive and impactful presence, you will build and diligently maintain a clear, forward-looking monthly content calendar that is tightly aligned with our overarching go-to-market (GTM) priorities. This ensures that our marketing efforts are always focused and driving towards key business objectives.
• • Collaboration will be at the heart of this role. You will work in close partnership with our sales, business development, and product teams, providing essential marketing support for product launches, customer demonstrations, industry events, and the development of powerful customer narratives. Furthermore, you will be tasked with rigorously tracking the performance of all campaigns and content initiatives. This involves defining clear success metrics, diligently monitoring key performance indicators (KPIs), and implementing continuous optimization strategies based on data-driven insights and valuable feedback. Ultimately, you will play a crucial role in establishing and maintaining a consistent, authentic, and compelling brand voice and narrative across all our external communications, ensuring Lyte's message is always clear and impactful.
• • Success in this role will be measured by the establishment of a consistent, credible, and high-quality external presence across all our key communication channels. We aim for a measurable growth in engagement and visibility within the global robotics and Physical AI community. You will be instrumental in defining, tracking, and demonstrably improving clear performance metrics over time. A strong, demonstrable alignment between our marketing output and Lyte's core business objectives and GTM strategies will be a hallmark of your success. This role offers a unique chance to shape the narrative of a company at the cutting edge of AI and robotics.