Brand Reputation Specialist

📋 Description

• • Are you a strategic thinker with a passion for safeguarding and enhancing a brand's digital footprint? Welltech Limited, a global leader in wellness technology with Ukrainian roots, is seeking a proactive and detail-oriented Brand Reputation Specialist to join our dynamic team. Our mission is to empower millions worldwide to embrace and maintain a healthy lifestyle for life, a goal we actively pursue through our innovative apps like Muscle Booster, Yoga-Go, and WalkFit. With a rapidly growing international presence and a diverse team of over 700 professionals, we are committed to making a real impact in the wellness industry.
• • As a Brand Reputation Specialist, you will play a pivotal role in shaping and protecting the online perception of our flagship apps across crucial markets including the US, UK, LATAM, and EU. This is an exciting opportunity to influence how our brands are perceived, driving positive sentiment, increasing visibility, and fostering deep trust with our user base. You will be instrumental in developing and implementing sophisticated reputation management strategies, focusing on EEAT (Expertise, Authoritativeness, Trustworthiness) initiatives and fostering seamless collaboration across various internal departments.
• • Your core responsibilities will involve meticulously monitoring a wide array of online channels, including user reviews on app stores and third-party platforms, active forums, social media discussions, relevant blogs, and search engine results. This constant vigilance will allow you to track brand sentiment in real-time, identify potential risks before they escalate, and uncover valuable opportunities for engagement and improvement. You will be tasked with developing and executing comprehensive strategies designed to mitigate negative feedback, proactively address concerns, and significantly amplify positive brand perception. This includes crafting professional, empathetic, and timely responses to online feedback, ensuring that every user interaction reflects our commitment to quality and customer care.
• • A key aspect of this role will be the creation of compelling user-driven content. This includes developing engaging case studies that highlight user success stories, curating authentic testimonials that showcase the transformative power of our products, and crafting insightful forum responses that position us as knowledgeable and helpful resources. By leveraging these content formats, you will build robust trust and credibility with our audience, reinforcing our position as a leader in the wellness space.
• • Furthermore, you will be a champion for strengthening our EEAT signals. This involves identifying and collaborating with experts to lend their authority to our content, securing authoritative mentions from reputable sources, and spearheading targeted PR initiatives that enhance our credibility. You will also be responsible for identifying and submitting our apps for relevant industry awards, further validating our innovation and impact. The role also encompasses owning and managing specific digital reputation projects, which may include developing dedicated landing pages and executing other reputation-focused campaigns designed to bolster our online standing.
• • To ensure a cohesive and powerful brand message, you will work closely with our Product, Brand, Creative, and Social Media teams. This cross-functional collaboration is essential for aligning messaging, ensuring consistency across all touchpoints, and maximizing the impact of our reputation management efforts. Finally, you will be responsible for tracking and reporting on key performance metrics, such as overall sentiment, share of voice, and emerging trends. Your ability to translate this data into actionable insights will be crucial for informing app teams and guiding future strategic decisions. This role offers a unique chance to make a tangible difference in a rapidly growing, mission-driven company.