Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Sales
Date Posted
May 16, 2026
Full Job Description
đź“‹ Description
- • Prospect, identify, engage, and qualify new business opportunities for Spellbook’s SMB segment through cold calls, emails, social media, and other outreach channels.
- • Maintain a high daily activity volume including outbound calls, personalized emails, and digital touches to consistently generate new pipeline.
- • Develop and execute targeted outreach campaigns in green space markets with minimal existing brand awareness, collaborating directly with the BDR Manager to design and refine strategies.
- • Build a deep understanding of Spellbook’s AI-powered legal workflow product to clearly articulate its value proposition to transactional lawyers, law firms, and in-house legal teams.
- • Set qualified, bookable appointments for the SMB sales team by accurately assessing prospect fit, needs, and readiness to engage.
- • Log and maintain 100% accurate, up-to-date activity data in CRM systems (e.g., HubSpot or Salesforce) with strict attention to data hygiene and completeness.
- • Participate in weekly workshops including role-playing, copy refinement, and call reviews to test, learn, and optimize messaging, sequences, and tactics.
- • Provide actionable feedback to improve outbound materials such as email templates, call scripts, and value propositions based on real-time prospect responses.
- • Track campaign performance using data-driven metrics while applying contextual judgment to assess likelihood of deal conversion.
- • Develop and present new best practices, outreach strategies, and engagement techniques to the BDR team to scale outbound motion effectiveness.
- • Work alongside leadership to implement, refine, and document SDR/BDR workflows, processes, and standards for repeatable success.
- • Own a defined account list or territory, leveraging intent signals, firmographic data, and behavioral trends to time outreach with maximum impact.
- • Self-direct daily workflow to meet activity targets without micromanagement, understanding the volume of inputs required to hit quotas.
- • Utilize sales engagement platforms (e.g., Outreach, SalesLoft) and CRM tools proficiently to automate and track outreach at scale.
- • Stay informed on legal tech industry trends, competitor activity, and market shifts to identify untapped opportunities for growth.
- • Adapt quickly to evolving sales motions as Spellbook scales its SMB outreach with limited precedent and high autonomy.
- • Perform additional duties as assigned to support team goals, aligned with the scope and level of the BDR role.
🎯 Requirements
- • 1+ years of relevant sales experience in a Business Development Representative or similar outbound role
- • Demonstrated success in meeting or exceeding sales quotas
- • Familiarity with CRM software (e.g., HubSpot, Salesforce) and sales engagement tools (e.g., Outreach, SalesLoft)
🏖️ Benefits
- • Company-paid group benefits for you and your family, including $1,000 towards mental health support
- • Generous time off policies, including a company-wide holiday closure
- • Monthly paid meals and an annual wellness allowance
- • Competitive stock option grants as an early employee
- • Parental leave top-ups as your family grows
Skills & Technologies
About Spellbook Legal Inc.
Spellbook Legal is a legal technology company that leverages artificial intelligence to assist legal professionals. Their core product is an AI-powered drafting tool designed to help lawyers generate, review, and analyze legal documents more efficiently. By integrating with existing legal workflows, Spellbook aims to reduce the time and cost associated with legal work, making legal services more accessible and improving productivity for law firms and in-house legal departments. The company operates within the rapidly growing legal tech industry, focusing on innovation and the application of advanced AI to transform legal practice.
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