Campaign Director (9 months FTC)

📋 Description

• • Kyra is at the forefront of revolutionizing the creator marketing landscape, a dynamic field where data, creativity, cutting-edge technology, and artificial intelligence converge to empower creators and deliver significant business impact for the world's most ambitious brands. As a full-service, AI-powered global influencer marketing agency, Kyra partners with global enterprise brands such as H&M, L'Oréal, and Amazon, facilitating authentic connections with audiences through culturally resonant content. Bolstered by $15 million in Series A funding, our proprietary technology platform, the Kyra Platform, is instrumental in enabling our team to execute campaigns at scale, driving strategic impact with guaranteed performance.
• • At the core of successful influencer marketing lies the synergy of strong teams, clearly defined ownership, and repeatable, efficient execution. In this critical role as Campaign Director, you will be entrusted with the leadership of our global campaign team. Your mandate will be to establish the foundational structure, rigorous standards, and a thriving culture that collectively enable consistent, high-quality campaign delivery. A primary focus will be on cultivating both the people and the systems necessary for campaigns to perform reliably and scale effectively. This is a senior leadership position, carrying significant accountability for team performance, operational excellence across all campaigns, and ultimately, commercial outcomes.
• • **Team Leadership & Development:** You will be responsible for leading, managing, and nurturing a global team of Campaign Managers. This includes setting unambiguous expectations regarding accountability, the quality of work produced, and the pace of execution. A key objective is to foster a high-performance team culture that is deeply rooted in trust, transparency, and a commitment to continuous improvement. You will provide regular, constructive coaching, feedback, and guidance to support the professional growth and retention of team members. Furthermore, you will oversee resource allocation and workload planning to ensure sustainable team capacity across a diverse portfolio of client accounts, preventing burnout and maintaining optimal productivity.
• • **Campaign Oversight & Quality Standards:** You will own the overarching quality and consistency of campaign delivery across Kyra's entire client portfolio. This involves acting as the senior point of escalation for any complex campaign-related challenges, client issues, or creator-specific difficulties that arise. Your vigilance will ensure that all campaigns are executed on time, remain within the agreed-upon scope, and are meticulously aligned with the established objectives and Key Performance Indicators (KPIs).
• • **Strategic Account Planning & Steering:** You will play a pivotal role in the strategic planning and direction of key client accounts, ensuring that campaign strategies are not only creative but also commercially viable and aligned with client business goals. This involves working closely with account teams to define long-term visions for client partnerships.
• • **Operational Structure & Scalability:** A crucial aspect of this role is to establish and maintain clear, efficient processes, standardized templates, and comprehensive playbooks that streamline and support effective campaign execution. You will be tasked with identifying operational inefficiencies within current workflows and implementing targeted improvements to enhance execution models and overall productivity. The challenge lies in balancing the need for speed and agility with the imperative of maintaining high-quality standards, ensuring that Kyra's delivery remains responsive without compromising on excellence.
• • **Financial & Performance Accountability:** You will lead the campaign team to consistently achieve Gross Profit Margin (GPM) targets, a critical measure of agency profitability. This involves providing essential support to Campaign Managers in areas such as accurate budgeting, reliable forecasting, and meticulous reconciliation of campaign expenditures. You will offer expert guidance on rate management, cost control strategies, and optimizing production efficiency to maximize profitability. Direct ownership of team cost management will ensure efficient staffing and resource utilization.
• • **Cross-Functional Collaboration:** Seamless collaboration is paramount. You will partner closely with the Sales, Legal, Product, and Creative teams to ensure alignment of priorities and facilitate smooth, integrated campaign delivery. You will represent the Campaign Management function at a senior level internally, acting as a strong advocate for operational needs and championing necessary improvements. Your insights derived from hands-on campaign execution will be invaluable in informing the development of our platform, product roadmap, and internal processes.
• • **Creator Strategy & Relationships:** You will set the strategic direction for creator casting, ensuring that all selections are in perfect alignment with brand values, possess genuine cultural relevance, and directly contribute to achieving campaign objectives. You will support the team in cultivating strong, enduring creator relationships and developing effective re-engagement strategies. Maintaining a consistently high standard of creator experience throughout all campaigns is a non-negotiable aspect of this role.
• • **What Success Looks Like:** Success in this role is defined by the creation of a high-performing, self-sufficient team that delivers consistently excellent results without requiring constant senior intervention or escalation. Campaigns should scale smoothly, profit margins should remain healthy, clients should demonstrate loyalty through renewals and growth, and recurring problems should be systematically addressed and resolved. The systems and processes you help build should become stronger and more robust as the business expands, rather than more fragile. Senior leadership should trust your judgment implicitly, your team members should feel motivated to stay and develop their careers within Kyra, and the tangible impact of your work should be clearly evident in the speed, quality, and profitability of our campaigns.