Chief Sales Officer

Fitt Insider Inc.

Job Overview

Location

Remote (US)

Job Type

Full-time

Full Job Description

📋 Description

• As Chief Sales Officer at Fitt Insider Inc., you will lead the national sales strategy for a science-backed hydration brand, driving revenue growth and expanding distribution across major retail channels to bring the mission of optimal cellular hydration to millions of consumers.
• You will build and scale a high-performance sales organization from the ground up, establishing a culture of accountability and execution while managing relationships with key retail partners, distributors, and broker networks to secure premium shelf placement and drive sell-through.
• The role is with Fitt Talent Partners, a specialized recruitment firm supporting top health and wellness companies, on behalf of a client that is a rapidly growing, science-backed hydration brand committed to clean, sugar-free electrolyte products made with real fruits, vitamins, and minerals.
• You will collaborate closely with marketing, shopper marketing, and trade teams to maximize promotional effectiveness, in-store visibility, and velocity, while developing accurate forecasting models and managing trade spend to support profitable growth.
• In this role, you will have the opportunity to shape the go-to-market strategy for an emerging CPG brand, scale it from early traction to national prominence, and leave a lasting impact on brand equity and retail performance in the competitive functional beverage space.
• You will identify and pursue new channel opportunities beyond traditional retail, including DSD, specialty, and strategic partnerships, ensuring diversified and resilient revenue streams aligned with long-term brand vision.

🎯 Requirements

• 10+ years of CPG sales leadership experience, with strong preference in beverage, hydration, or functional nutrition categories
• Proven track record scaling emerging CPG brands from $10M to $100M+ revenue through retail expansion and velocity growth
• Deep experience and existing relationships with major national retailers including Walmart, Target, Kroger, Costco, Walgreens, and similar accounts

🏖️ Benefits

• Opportunity to lead sales for a mission-driven, science-backed hydration brand with strong growth potential
• Remote work flexibility within the US, enabling work-life balance while leading national initiatives
• High-impact leadership role with autonomy to build and scale a sales organization from the ground up

Skills & Technologies

Remote

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Fitt Insider Inc.

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About Fitt Insider Inc.

Fitt Insider Inc. is a media and data company that covers the business of fitness and wellness. Through newsletters, podcasts, market research reports and a searchable database, it tracks funding, M&A, emerging brands and consumer trends across gyms, nutrition, wearables, digital health and active lifestyle sectors, serving investors, operators and job-seekers with actionable insights.

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