Commercial Marketing Manager

WHOOP, Inc.

Job Overview

Location

Boston, Massachusetts, USA

Job Type

Full-time

Full Job Description

📋 Description

• As the Commercial Marketing Manager at WHOOP, you will be at the forefront of driving growth and optimizing performance within our burgeoning retail business. This pivotal role demands a unique blend of analytical rigor, strategic foresight, and operational excellence, positioning you as a key contributor to WHOOP's mission of unlocking human performance and healthspan.
• You will be instrumental in shaping the commercial strategy for our retail channels, translating complex data into actionable insights that fuel impactful marketing and sales initiatives. Your responsibilities will span the entire commercial lifecycle, from meticulous sales forecasting and strategic investment planning to the development and execution of dynamic pricing and promotion strategies.
• A core aspect of this role involves deep collaboration with cross-functional teams. You will forge strong partnerships with Finance to ensure robust financial planning and P&L management for the retail segment. Close alignment with Operations will be critical for seamless inventory management, supply chain optimization, and efficient order fulfillment, ensuring our retail partners and customers receive timely and accurate product delivery.
• Working hand-in-hand with the Analytics team, you will leverage sophisticated data analysis to uncover trends, identify opportunities, and measure the effectiveness of commercial strategies. This data-driven approach will inform decision-making and continuously refine our go-to-market tactics.
• You will also be a vital link to the broader Marketing team, ensuring that commercial strategies are integrated with overarching brand messaging, product launches, and demand generation efforts. Your insights will help shape marketing campaigns to resonate effectively with our retail audience.
• The ideal candidate is not just a numbers person; they are a strategic thinker who can connect commercial performance to the larger business objectives. You possess an innate ability to dissect complex problems, identify root causes, and develop innovative solutions that drive measurable results.
• This role requires a proactive and adaptable mindset, comfortable navigating the complexities of a fast-paced, high-growth environment. You will be expected to manage multiple priorities, adapt to changing market dynamics, and consistently deliver high-quality work under pressure.
• Key responsibilities include developing and maintaining accurate sales forecasts, providing critical input for annual and quarterly business planning, and managing the retail marketing budget effectively. You will analyze sales performance across different retail partners and channels, identifying key drivers of success and areas for improvement.
• You will design and implement promotional campaigns, including evaluating their ROI and making data-backed recommendations for future initiatives. This includes understanding the competitive landscape and identifying opportunities for differentiation and market share growth.
• Furthermore, you will contribute to the development of retail pricing strategies, considering market conditions, competitor pricing, and profitability goals. You will also play a role in partner relationship management, working to optimize performance and identify new growth avenues with key retail accounts.
• The ability to translate technical data into clear, concise, and compelling narratives for diverse stakeholders, including senior leadership, will be essential. You will present findings, recommendations, and performance updates regularly.
• This is an exciting opportunity to make a significant impact on a rapidly growing business, contributing directly to WHOOP's success in the retail space. You will have the autonomy to shape strategies and the support of a passionate team dedicated to improving human health and performance.
• Ultimately, you will be the commercial engine for WHOOP's retail presence, ensuring we are strategically positioned, operationally sound, and marketing effectively to achieve ambitious growth targets and expand our reach to new customers.

🎯 Requirements

• Proven experience in commercial marketing, sales operations, or a related analytical role, with a strong focus on retail or CPG environments.
• Demonstrated ability to develop and execute data-driven commercial strategies, including sales forecasting, pricing, and promotion planning.
• Proficiency in data analysis and interpretation, with the ability to translate complex data sets into actionable business insights using tools like Excel, SQL, or similar data manipulation and visualization software.
• Strong financial acumen and experience with P&L management, budgeting, and investment planning.
• Excellent cross-functional collaboration and communication skills, with the ability to influence stakeholders at all levels.

🏖️ Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and company holidays.
• Opportunities for professional development and career advancement within a rapidly growing company.
• Access to WHOOP wearable technology and membership.

Skills & Technologies

Remote

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WHOOP, Inc.

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About WHOOP, Inc.

WHOOP, Inc. develops and markets a subscription-based wearable device and mobile application that continuously monitors heart rate, sleep, strain, and recovery metrics. The Boston-based company serves professional athletes, military personnel, and fitness consumers seeking data-driven insights to optimize performance and health. Founded in 2012, WHOOP operates on a hardware-plus-membership model, providing personalized analytics and coaching through its proprietary algorithms and community platform.

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