Communications Manager

📋 Description

• • CertiK, a global leader in blockchain security, is seeking a dynamic and experienced Communications Manager to spearhead our media relations and narrative development efforts within the United States. This pivotal role is designed for a strategic communicator who can amplify CertiK's brand, expertise, and thought leadership across a diverse range of influential media outlets, including mainstream tech, business, cybersecurity, and the rapidly evolving Web3 space.
• • As the Communications Manager, you will be instrumental in shaping and disseminating CertiK's story, focusing on critical areas such as security incidents, emerging risks within the blockchain ecosystem, and leveraging our extensive data to provide unique, data-driven industry insights. Your primary objective will be to elevate CertiK's profile, establish us as a go-to source for expert commentary, and ensure our voice is heard in high-impact media conversations.
• • You will be responsible for developing and executing comprehensive media relations strategies that align with CertiK's business objectives. This includes identifying key media targets, building and nurturing strong relationships with journalists, editors, and producers across relevant sectors, and proactively pitching compelling story ideas, expert commentary, and data-driven reports.
• • A significant aspect of this role involves managing incoming media inquiries, responding to requests for information, and coordinating interviews with CertiK's subject matter experts, including our executive team and technical leads. You will act as a key liaison between the media and the company, ensuring timely, accurate, and impactful communication.
• • The Communications Manager will play a crucial role in crisis communications, particularly in relation to security incidents within the blockchain industry. You will be adept at navigating fast-moving news cycles, crafting clear and concise messaging under pressure, and positioning CertiK's expertise to provide context, analysis, and solutions.
• • Beyond reactive media engagement, you will proactively develop and promote thought leadership content. This includes identifying opportunities for bylined articles, op-eds, speaking engagements, and participation in industry panels. You will work closely with internal teams, including marketing, product, and research, to identify key themes, trends, and data points that can be translated into engaging media narratives.
• • You will be responsible for monitoring media coverage, analyzing its impact, and reporting on key metrics to assess the effectiveness of communication strategies. This data-driven approach will inform future planning and ensure continuous improvement in our media outreach efforts.
• • The ideal candidate possesses a deep understanding of the blockchain and cryptocurrency landscape, coupled with a keen awareness of the broader technology, business, and cybersecurity industries. You should be skilled in translating complex technical concepts into accessible and engaging narratives for diverse audiences.
• • This role requires a proactive, self-starter mentality with the ability to manage multiple projects simultaneously in a fast-paced, global environment. You will be expected to work independently, demonstrate strong organizational skills, and maintain a high level of professionalism and discretion.
• • The position is US-based and remote, offering flexibility while requiring travel as needed for key media events, conferences, or internal meetings. You will be a key representative of CertiK, embodying our commitment to security, innovation, and industry leadership.
• • Ultimately, your success in this role will be measured by your ability to significantly enhance CertiK's media presence, strengthen our reputation as a trusted authority in blockchain security, and contribute to the company's overall growth and market position through strategic and impactful communications.
• • You will be responsible for developing and maintaining a media contact database, identifying new opportunities for coverage, and ensuring consistent brand messaging across all external communications. This includes collaborating with the broader marketing team to ensure alignment with overall company messaging and campaigns.
• • The role demands a strategic thinker who can anticipate industry trends and position CertiK to capitalize on emerging opportunities for media engagement. You will be a key player in shaping the public perception of blockchain security and CertiK's role within it.
• • You will also be involved in preparing spokespeople for media interactions, including briefing materials, Q&A development, and media training as needed, ensuring they are well-prepared and confident in their engagements.
• • This is an exciting opportunity to join a rapidly growing company at the forefront of blockchain security and make a tangible impact on our global communications strategy.