Lead Product Manager, Digital Shopping Journey

Humana Inc.

Job Overview

Location

Remote Nationwide

Job Type

Full-time

Full Job Description

📋 Description

• As the Lead Product Manager for the Medicare Advantage Shopping Journey at Humana Inc., you will define, optimize, and orchestrate a seamless end-to-end digital experience that empowers prospects and members to discover, evaluate, and choose the right Medicare Advantage plan, directly impacting conversion, regulatory compliance, and customer satisfaction in a high-stakes healthcare environment.
• You will own the full MA shopping, decision, and renewal journey—from awareness to plan selection—leveraging data, insights, and research to guide continuous iteration, identifying friction points and conversion barriers while partnering cross-functionally with Product, Marketing, Operations, and Support to deliver journey improvements and aligned messaging.
• You will define and maintain journey-level KPIs, guide the development of dashboards to monitor funnel performance and customer behavior changes, and facilitate cross-functional workshops to communicate insights, align on strategy, and prioritize experience investments based on customer value, conversion impact, regulatory requirements, and operational feasibility.
• You will own the product experience for all unsecured-channel shopping flows, including digital eCommerce pathways, plan merchandising and storefront content, prospect nurturing flows, and member renewal experiences, ensuring all experiences are responsive, accessible, fast, and compliant with CMS regulatory guidelines.
• You will define features and capabilities that support plan comparison, filtering, exploration of benefits, and guided plan choice, leveraging data, behavioral signals, and user intent to identify where decision-support tools, educational modules, and personalized content should appear within the experience.
• You will champion scalable component design to ensure consistency across storefront pages, plan display modules, and conversion flows, while anticipating risks, dependencies, and cross-team impacts associated with journey changes and leading issue resolution across Product, Marketing, and Digital Sales teams.
• You will partner with Adobe Product and Analytics teams and experimentation teams to measure test performance and drive data-informed optimization strategies, collaborate with Channel Product Managers to align shared components, and work closely with SEO Product Management to optimize storefront pages for organic search while preserving high-quality user experiences.
• You will align with Marketing and Personalization teams to ensure recommendations and content frameworks integrate seamlessly with shopping and plan presentation logic, and apply insights from plan design, benefit structures, and market nuances when shaping experience improvements.
• You will serve as the organization-wide advocate for a seamless, intuitive, and compliant customer experience, translating customer behavior insights into scalable, intuitive, and compliant product experiences that reflect both customer needs and market dynamics.
• You will work in a remote nationwide role with Humana Inc., a leading U.S. healthcare company dedicated to making it easier for millions to achieve their best health through insurance and CenterWell healthcare services, contributing to better quality of life for people with Medicare and Medicaid, families, individuals, military personnel, and communities.
• You will develop expertise in regulated healthcare product management, deepen your ability to balance innovation with compliance, and grow your influence as a strategic leader who can navigate ambiguity, influence without authority, and drive measurable impact on customer journeys at scale.

🎯 Requirements

• Minimum 7 years of experience in digital product management, with ownership of consumer-facing journeys or eCommerce experiences
• Proven success leading complex, multi-step customer journeys and improving conversion funnels
• Strong analytical capabilities, with experience defining KPIs, interpreting behavioral data, and running A/B or multivariate tests
• Experience working in regulated industries
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority
• Strong understanding of UX principles, responsive web design, accessibility standards, and component-based design systems

🏖️ Benefits

• Competitive medical, dental, and vision benefits supporting whole-person well-being for you and your family
• 401(k) retirement savings plan with company match to support long-term financial security
• Generous time off including paid time off, company and personal holidays, volunteer time off, and paid parental and caregiver leave
• Short-term and long-term disability, life insurance, and additional wellness opportunities
• Remote work flexibility with internet stipend eligibility for California-based associates and contractors

Skills & Technologies

Product Management

Senior

Remote

$126k-173k

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Humana Inc.

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About Humana Inc.

Humana Inc. is a for-profit health and well-being company headquartered in Louisville, Kentucky. Founded in 1961, it provides health insurance, Medicare Advantage plans, Medicaid services, pharmacy benefit management, and clinical care through primary care centers. Serving millions of members across the United States, Humana focuses on integrated care delivery, home health, and wellness programs aimed at improving health outcomes and reducing costs for individuals, employers, and government partners.

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