Content SEO Team Lead

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� Description

• • Own and execute the end-to-end SEO roadmap for Hostinger’s US Tutorials site (www.hostinger.com/tutorials), translating ambitious traffic and revenue goals into quarterly OKRs, sprint plans, and daily priorities that move the needle for 5 million+ global users.
• • Lead, mentor, and scale a high-performing team of Content SEO Specialists (currently 4–6 FTEs) through 1:1 coaching, quarterly performance reviews, skills-gap analysis, and tailored growth plans; foster a culture of experimentation, radical candor, and continuous learning that turns individual contributors into future leaders.
• • Drive the full content lifecycle—from ideation and keyword research to brief creation, on-page optimization, and post-publish iteration—ensuring every tutorial ranks, engages, and converts; oversee a rolling audit of 1,200+ existing articles to identify consolidation, refresh, or pruning opportunities that protect and grow organic share of voice.
• • Translate data into decisive action: mine Search Console, Ahrefs, Semrush, Looker Studio, and internal BI dashboards to uncover high-impact keyword gaps, SERP feature opportunities, and competitor moves; present findings in crisp weekly readouts to Head of Content, Product Marketing, and Growth leadership.
• • Collaborate cross-functionally with Content Strategists, Editors, Localization Managers, Product Owners, and Developers to align tutorial topics with product launches, seasonal campaigns, and localization needs; ensure technical SEO requirements (schema, internal linking, page experience) are baked into every release.
• • Champion SEO best practices and semantic search excellence across the org: craft detailed content briefs that balance search intent, topical authority, and brand voice; run monthly training sessions and office hours to upskill writers, editors, and freelancers on E-E-A-T, NLP optimization, and conversion-oriented copywriting.
• • Stay ahead of Google algorithm updates, AI-driven SERP changes, and web hosting industry trends; rapidly prototype and test new formats (video snippets, interactive tutorials, programmatic pages) to future-proof Hostinger’s organic growth engine.
• • Own the P&L impact of your channel: forecast traffic, sign-ups, and new billings tied to tutorial content; build dashboards that attribute revenue back to individual articles and experiments, enabling data-driven budget and resource allocation.
• • Instill a “test-learn-scale” mindset: design A/B tests for titles, meta descriptions, content depth, and CTAs; iterate based on statistical significance and user behavior insights to compound gains month over month.
• • Represent Hostinger at global SEO and SaaS conferences, contribute thought-leadership pieces to our blog and external publications, and build relationships with industry influencers to amplify brand authority and link equity.