Creative Brand Copy Writer

📋 Description

• • Are you a wordsmith with a passion for crafting compelling narratives that captivate audiences and shape brand perception? Do you thrive in a fast-paced, innovative environment where your creativity can directly influence millions? If so, BJAKcareer is looking for you to join our dynamic team as a Creative Brand Copywriter.
• • At BJAK, we are at the forefront of revolutionizing the insurance industry in Southeast Asia. We build superior application platforms that empower businesses and contribute positively to society by enhancing efficiency. Our pioneering insurance platform has already digitized the industry, serving over 8 million users across the region. As we continue to expand our mission, we are developing new, cutting-edge applications, increasingly integrating AI to unlock emerging use cases. Our team is a collective of highly talented, motivated individuals dedicated to engineering and product excellence within a uniquely flat organizational structure. We believe in hands-on contribution, where every team member plays a direct role in driving the company's mission forward.
• • Why This Role is Crucial to Our Mission:
• • As our Creative Brand Copywriter, you will be instrumental in shaping the brand voice that millions of users across Southeast Asia interact with daily. Your words will be the bridge that connects our users to BJAK, influencing how they perceive, understand, and ultimately trust our brand. You will be responsible for ensuring narrative consistency across all our touchpoints – from engaging campaigns and social media buzz to informative product communications and compelling landing pages. This role is pivotal in driving our creative content engine, seamlessly blending powerful brand storytelling with performance-driven copy that achieves measurable results.
• • What You Will Do:
• • Brand & Creative Copywriting:
• • Craft persuasive and engaging copy for a wide array of marketing materials, including digital advertisements, social media campaigns, landing pages, email marketing, and product descriptions.
• • Develop and refine brand narratives, core messaging frameworks, and comprehensive tone-of-voice guidelines that consistently strengthen and elevate BJAK's unique identity.
• • Conceptualize and write attention-grabbing headlines, impactful scripts, memorable hooks, and creative storytelling angles designed to stop the scroll, capture attention, and drive conversions.
• • Content & Scriptwriting:
• • Produce compelling scripts and engaging storylines for various short-form video formats, social media content, and emerging audio platforms like podcasts.
• • Create captivating captions, authentic dialogues, and optimized copy tailored for high-impact platforms such as TikTok, Instagram, Facebook, YouTube, and others, ensuring maximum reach and engagement.
• • Creative Collaboration & Ideation:
• • Collaborate closely with a talented team of designers, video producers, marketing specialists, and product managers to bring creative concepts and stories to life across diverse formats.
• • Actively contribute innovative ideas for creative concepts, engaging content series, impactful campaigns, and memorable brand moments that resonate with our target audiences.
• • Ensure all content produced is fresh, culturally relevant to the Southeast Asian market, and meticulously aligned with BJAK's established brand voice and strategic objectives.
• • Trend & Insights Research:
• • Proactively stay ahead of the curve by researching and understanding current cultural trends, emerging social media formats, and viral content styles that capture audience attention.
• • Identify unique storytelling opportunities and leverage insights to craft content that deeply resonates with specific audience segments and diverse regional markets.
• • You Will Thrive Here If You:
• • Possess an innate love for storytelling, with the ability to write with exceptional clarity, distinct personality, and profound emotional impact.
• • Have a keen understanding of what compels people to pause, read, watch, and engage actively on social media platforms.
• • Can effortlessly shift your writing tone and style, moving seamlessly from playful and witty to professional and informative as the context demands.
• • Are adept at moving quickly, embracing iteration, and enjoy the process of shaping ideas from initial concept to polished, publish-ready content.
• • Think like an owner, demonstrating a genuine care for how your work performs and achieves its objectives, not just how well it reads.
• • Our Culture:
• • At BJAK, we foster an environment where speed, creativity, and relentless execution are paramount. We champion ownership, curiosity, and results, valuing contribution over rigid hierarchy. Every team member is empowered to make a difference, whether it's drafting a punchy headline, shaping a captivating video narrative, or contributing to our long-term messaging strategy. If you are passionate about creating content that resonates, inspires, and delivers tangible results, you will find your home here.