Creative Brand Strategist

📋 Description

• • At Bjak, we are on a mission to build superior application platforms globally, with a core purpose of fostering successful businesses while simultaneously contributing positively to society by enhancing its efficiency. We have already pioneered the first and leading insurance platform in Southeast Asia, successfully digitizing the insurance industry and currently serving over 8 million users across the region. Our ambition doesn't stop there; we are continuously expanding our impact by developing new, cutting-edge applications in emerging use cases, particularly as artificial intelligence becomes increasingly integrated into our daily lives. Our team is characterized by its dense talent, high motivation, and unwavering focus on engineering and product excellence, all within a remarkably flat organizational structure. Every member is expected to be hands-on, contributing directly and meaningfully to the company's overarching mission.
• • We are actively seeking a highly creative and strategically-minded Creative Brand Strategist to join our dynamic team. In this pivotal role, you will be instrumental in shaping our brand's direction, elevating our storytelling capabilities, and driving high-impact marketing initiatives that significantly reinforce Bjak's strong positioning across the ASEAN region. This position uniquely blends deep strategic brand thinking with hands-on creative execution, spanning across integrated campaigns, compelling content creation, and impactful community-building initiatives. Your primary responsibility will be to develop and articulate compelling brand narratives, design sophisticated integrated marketing strategies, and meticulously ensure a consistent, memorable, and impactful brand presence across every single channel and touchpoint.
• • Key Responsibilities:
• • Brand Strategy & Creative Direction:
• • Define, refine, and evolve Bjak's core brand narrative, strategic positioning, and key messaging tailored for diverse markets across ASEAN.
• • Lead the ideation, conceptualization, and development of innovative creative concepts for integrated marketing campaigns designed to significantly strengthen brand perception and foster deeper audience engagement.
• • Act as the guardian of the brand, ensuring unwavering consistency in tone, voice, visual identity, and messaging across all communication touchpoints, diverse content formats, and all marketing activities.
• • Campaign Development & Execution:
• • Strategize, plan, and meticulously execute integrated brand campaigns aimed at driving measurable increases in brand awareness, audience engagement, and qualified lead generation.
• • Collaborate seamlessly with a talented pool of designers, content creators, performance marketers, and other cross-functional teams to effectively translate high-level brand strategies into tangible, high-quality creative assets and campaign executions.
• • Continuously monitor campaign performance using key metrics, conduct thorough analysis of results, and provide actionable strategic insights to inform and drive continuous improvement and optimization.
• • Content & Community Engagement:
• • Oversee and guide the content strategy for crucial platforms including social media channels, email newsletters, and various community forums, ensuring that all content delivers impactful and resonant storytelling.
• • Proactively build and nurture a vibrant, active online and offline community that is deeply aligned with Bjak's mission, values, and brand ethos.
• • Develop and implement innovative initiatives designed to increase user participation, foster brand advocacy, and cultivate strong brand loyalty.
• • Identify, curate, and strategically leverage user-generated content to enhance brand authenticity and build trust.
• • Partnerships & Insights:
• • Collaborate effectively with key influencers, creative content creators, and strategic brand advocates to significantly amplify Bjak's reach and impact.
• • Develop and manage programs designed to transform loyal users into enthusiastic brand champions and dedicated ambassadors.
• • Conduct in-depth data analysis of market trends, consumer behavior, and campaign performance to uncover critical insights that will inform and support future brand strategy development and campaign planning.