Creative Design Lead - UK

📋 Description

• • BJAKcareer is seeking a visionary and hands-on Creative Design Lead to spearhead the development and execution of a brand-new, forward-thinking brand specifically for the UK market. This is a unique opportunity to be a pivotal contributor in shaping the identity and creative direction of a significant new venture from its inception. At BJAK, we are dedicated to building superior application platforms globally, with a core mission to foster successful businesses while simultaneously making society more efficient. Our proven track record includes developing the first and leading insurance platform in Southeast Asia, which has successfully digitized the insurance industry and now serves over 8 million users across the region. We are now expanding this mission by creating new, cutting-edge applications, increasingly integrating AI to address emerging use cases. Our team is characterized by its exceptional talent, high motivation, and unwavering focus on engineering and product excellence within a deliberately flat organizational structure. Every team member is expected to be hands-on, contributing directly and meaningfully to the company's overarching mission.
• • As the Creative Design Lead for the UK, your responsibilities will be multifaceted and critical to our success:
• • **Brand Strategy & Creative Direction:** You will be the ultimate owner of BJAK's UK brand identity across all touchpoints. This encompasses defining and refining everything from the brand's tone of voice to its comprehensive visual systems. A key aspect of your role will be to construct a UK-first brand narrative that is deeply resonant with local users, cultural nuances, and market dynamics. You will translate overarching UK marketing and business objectives into visually compelling and strategically effective messaging. Your creativity will be instrumental in developing innovative concepts and impactful campaigns designed to drive brand awareness, cultivate trust, and accelerate growth within the UK market. Ensuring absolute brand consistency across all channels – including digital, social media, print materials, product interfaces, and any other relevant UK-facing platforms – will be paramount.
• • **Creative Leadership & Team Management:** You will lead, mentor, and inspire a multidisciplinary creative team dedicated to the UK market. Setting an exceptionally high bar for creativity, the quality of execution, and the speed at which we operate will be a core expectation. You will be responsible for reviewing and approving all creative output, ensuring it remains meticulously aligned with the established UK brand strategy. Cultivating a team culture that champions high ownership, seamless collaboration, and a relentless drive for execution will be a key leadership objective.
• • **Execution & Optimization:** You will build and manage robust creative workflows that artfully balance the demands of speed, uncompromising quality, and scalability. Close collaboration with the UK growth, product, and leadership teams will be essential for integrating creative efforts seamlessly with broader business objectives. You will leverage data and performance insights to continuously iterate, optimize, and scale creative work, ensuring maximum impact. Staying acutely aware of UK market trends, consumer behaviors, and emerging creative landscapes will be vital to maintaining the brand's relevance and competitive edge.
• • We believe you will thrive in this environment if you possess a deep passion for storytelling, brand building, and achieving crystal-clear visual clarity. You should be a hands-on individual, comfortable operating at a fast pace, and possess an obsessive focus on execution quality. Leading confidently while remaining closely connected to the day-to-day creative work is essential. The ability to perform exceptionally well under pressure and navigate ambiguity with resilience is crucial. You should be adept at owning projects end-to-end and driving them towards tangible, significant impact. A commitment to rejecting mediocrity and continuously pushing for better outcomes is expected. Managing multiple complex projects simultaneously without sacrificing focus or structure is a required skill. Clear, direct, and actionable communication, including providing constructive feedback, will be a cornerstone of your interactions. Ultimately, you should be driven by a desire to build something truly meaningful – rapidly, at scale, and with demonstrable impact.
• • Your background should include 4-6 years of experience in creative, brand, or design leadership roles. A strong portfolio showcasing exceptional visual storytelling abilities and successful cross-channel campaigns is essential. You should possess a deep understanding of branding principles, design systems, and digital content strategy. Proven experience in leading creative teams and demonstrably elevating creative standards is required. Proficiency with industry-standard tools such as Adobe Creative Suite, Figma, Canva, and modern production workflows is necessary. Excellent project management and stakeholder communication skills are vital. Prior experience in fintech, e-commerce, or high-growth consumer brands would be highly advantageous. Crucially, experience in building or significantly localizing brands specifically for the UK market is a strong preference.
• • Our team operates as a lean, high-output unit that values speed and expects the same from its members. Every individual contributes meaningfully, thinks like an owner, and consistently raises the bar for excellence. Clarity, execution, and iteration are the driving forces behind everything we do. Results, speed, and ownership are valued far more than titles or hierarchies.
• • Joining BJAK means you will lead and own the creative vision for BJAK's UK presence end-to-end. You will build a powerful UK brand supported by the established scale and robust foundation of a proven fintech platform. You will work directly with senior leadership, influencing key strategic decisions. This is a high-growth environment offering clear ownership and rapid career progression opportunities. We offer competitive compensation and maintain a flat organizational structure, fostering agility and direct impact. Enjoy the flexibility of remote work across the UK.