Creative Lead

📋 Description

• • As the Creative Lead at Bjakcareer, you will be the driving force behind our brand's voice, vision, and visual identity, shaping how millions of users across Southeast Asia perceive and interact with our innovative application platforms. This is a pivotal role where you will translate ambitious business and marketing objectives into compelling creative strategies and executions that not only resonate with our diverse user base but also drive significant growth. You will be instrumental in building a brand that stands out in a crowded and competitive digital landscape, ensuring consistency, clarity, and inspiration in every piece of communication we put into the world.
• • **Brand Strategy & Creative Direction:** You will own the overarching brand identity for BJAK across all touchpoints. This involves defining and refining our brand's tone of voice, typography, visual language, and overall aesthetic. Your expertise will be crucial in translating complex marketing and business goals into clear, impactful visual narratives and persuasive messaging. You will be responsible for developing groundbreaking creative concepts and integrated campaigns that capture the attention of our target audience, foster deeper engagement, and ultimately contribute to user acquisition and retention. A key aspect of this role is ensuring unwavering brand consistency across all channels, including digital marketing, social media, print collateral, in-app experiences, and product interfaces.
• • **Creative Leadership & Team Management:** You will lead, mentor, and inspire a multidisciplinary team of talented designers, copywriters, content creators, and potentially other creative professionals. Your leadership style will be characterized by setting an exceptionally high bar for creativity, strategic thinking, and flawless execution, even under demanding timelines. You will be responsible for reviewing and approving all creative output, ensuring it not only meets but exceeds brand strategy guidelines and quality standards. Fostering a collaborative, high-ownership culture within the creative team is paramount. You will empower your team, encourage innovation, and create an environment where constructive feedback is welcomed and acted upon, leading to continuous improvement and exceptional work.
• • **Execution & Optimization:** You will be instrumental in building and managing efficient creative workflows that strike an optimal balance between speed, quality, and scalability. This involves streamlining processes, implementing best practices, and ensuring the creative team can deliver high-impact work consistently. You will partner closely with cross-functional teams, including Growth, Product, Marketing, and Leadership, to ensure seamless execution of key campaigns and initiatives. A data-informed approach is essential; you will leverage performance metrics and user insights to iterate, optimize, and scale creative assets that demonstrably perform well. Staying ahead of the curve on emerging creative trends, technological advancements, and industry best practices is vital to keeping BJAK's brand fresh, relevant, and innovative in the dynamic Southeast Asian market.
• • **Impact and Ownership:** This role offers a unique opportunity to directly influence the trajectory of a leading regional brand. You will have the autonomy to shape creative direction, manage significant projects, and see your work come to life, impacting millions of users. We are looking for someone who is not afraid to roll up their sleeves, dive deep into the details, and take full ownership of their work from conception to completion. Your ability to push for impact, not just task completion, will be highly valued. We encourage a proactive approach, where you identify opportunities, propose solutions, and drive initiatives forward with a sense of urgency and purpose. This is a chance to build something truly meaningful at scale, contributing to BJAK's mission of creating successful businesses and making society more efficient through superior application platforms, especially as we integrate cutting-edge AI technologies.
• • **Culture Fit:** You will thrive in our environment if you possess a deep passion for storytelling, brand building, and visual clarity. We value individuals who are hands-on, move with agility, and are relentlessly focused on quality and execution. Confidence in leading teams is important, but so is the willingness to be an individual contributor when needed. The ability to perform under pressure and navigate ambiguity with a problem-solving mindset is key. We expect you to own your work end-to-end, reject mediocrity, and consistently strive for sharper, smarter creative solutions. Managing multiple projects effectively while maintaining structure and organization is crucial. Staying composed amidst chaos, simplifying complex problems, and driving tasks to completion are hallmarks of success here. Excellent communication skills, the ability to receive feedback gracefully, and the confidence to provide honest, constructive feedback are essential. Ultimately, we seek individuals who are driven by the desire to build something that matters, at speed, at scale, and with profound meaning.