Job Overview
Location
Hybrid
Job Type
Full-time
Category
Marketing Manager
Date Posted
February 22, 2026
Full Job Description
📋 Description
- • **Own the Work. Shape the Strategy. Bring Ideas to Life.** At BJAK, we are on a mission to build superior application platforms globally, driving business success while making society more efficient. We pioneered the first and leading insurance platform in Southeast Asia, digitizing the industry and serving over 8 million users. Our journey continues as we develop new, AI-integrated applications in emerging use cases. Our team is a collective of highly talented, motivated individuals focused on engineering and product excellence within a uniquely flat organizational structure. Every member is expected to be hands-on, contributing directly to our ambitious mission.
- • **Why This Role Matters:** As a Creative Marketing Strategist, you will be instrumental in defining the creative strategies that shape how millions of users discover and engage with BJAK. Your work will have a direct and profound impact on our user acquisition, customer retention, and overall brand perception. You will be the driving force behind multi-market, multi-channel initiatives, delivering tangible business results. This role offers the opportunity to bring clarity, strategic direction, and innovative thinking to a dynamic and fast-moving marketing team.
- • **Creative & Strategic Planning:** You will be responsible for developing innovative and impactful marketing strategies designed to significantly strengthen BJAK's brand visibility, enhance user engagement, and drive conversion rates. This involves translating complex market insights, emerging trends, and user behaviors into clear, compelling campaign concepts and creative angles that resonate with our target audiences. A key aspect of this role is leveraging the power of storytelling to elevate our messaging across all communication channels, ensuring a consistent and memorable brand narrative.
- • **Campaign Execution Excellence:** You will meticulously plan and execute integrated marketing campaigns across a diverse range of platforms, including Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and CRM systems. This requires close collaboration with internal and external creative teams to produce high-quality content, including engaging scripts, captivating visuals, high-converting landing pages, and impactful social media assets. Maintaining a consistent brand voice, tone, and messaging across all these touchpoints is paramount to building a cohesive brand experience.
- • **Performance Monitoring & Insight Generation:** A critical component of this role is the continuous monitoring and optimization of campaign performance. You will utilize data-driven insights, focusing on key metrics such as Click-Through Rates (CTR), conversion rates, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and user retention. This data-informed approach will guide strategic adjustments and improvements. Furthermore, you will conduct thorough market and competitor research to proactively identify new opportunities and potential threats, informing our strategic direction.
- • **Actionable Insights & Reporting:** You will be adept at synthesizing complex performance data into clear, concise, and actionable insights. These findings, along with strategic recommendations, will be presented confidently and effectively to various stakeholders, including senior leadership. Your ability to communicate learnings and justify strategic shifts based on data will be crucial for driving continuous improvement and innovation within the marketing function.
- • **Cross-Functional Collaboration:** Success in this role hinges on your ability to foster strong partnerships with Product, Design, Data, and Business Development teams. You will work collaboratively to ensure marketing strategies are tightly aligned with overarching business goals and product roadmaps. This includes managing complex timelines, coordinating deliverables, maintaining project calendars, and effectively communicating with stakeholders across multiple, often concurrent, initiatives. You will also play a key role in supporting Go-To-Market (GTM) strategies for new features and product launches, ensuring their successful introduction to the market.
- • **Creative Production Leadership:** You will provide leadership and oversight for end-to-end content creation workflows. This involves offering clear direction and constructive feedback to a diverse range of creative resources, including internal designers, writers, videographers, external freelancers, and agencies. Ensuring that all creative assets are delivered on time, adhere strictly to brand guidelines, and meet the highest creative standards is a core responsibility.
- • **Thriving in Our Environment:** We are looking for individuals who are both highly creative and exceptionally hands-on – possessing a strong blend of innovative ideas and the drive to execute them effectively. You should be comfortable juggling multiple complex projects simultaneously, maintaining clarity and composure under pressure. Decision-making should be firmly rooted in data and analytics, rather than assumptions. The ability to adapt quickly and thrive in a fast-paced, high-performance environment is essential. Above all, you must possess a strong sense of ownership and accountability for the outcomes of your work.
🎯 Requirements
- • 2-4 years of experience in marketing, creative strategy, digital campaign management, or a closely related field.
- • Strong understanding and practical experience with multi-channel marketing platforms including Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and CRM systems.
- • Proven experience in executing integrated marketing campaigns and/or producing creative content across various formats.
- • Solid analytical skills with a demonstrated ability to convert raw data into actionable insights and strategic recommendations.
- • Excellent communication, presentation, and project management skills, with the ability to manage multiple stakeholders and deadlines effectively.
🏖️ Benefits
- • Competitive salary package complemented by performance-based bonuses.
- • Opportunity to engage in high-impact work with significant visibility across leadership.
- • Clear pathways for professional growth in creative strategy, performance marketing, and multi-market execution.
- • Flexible hybrid work arrangements offering a healthy work-life balance.
- • A dynamic, fast-paced company culture that prioritizes clarity, speed, and measurable results.
Skills & Technologies
Remote
About Bjak Technologies Sdn. Bhd.
Bjak is a leading Malaysian digital insurance aggregator that simplifies the process of buying and renewing car and travel insurance. They offer a wide range of insurance products from various providers, allowing customers to compare prices and coverage easily online. Bjak focuses on leveraging technology to provide a seamless, transparent, and affordable insurance experience. Their platform aims to empower consumers by giving them more control and choice in managing their insurance needs, contributing to the growth of insurtech in the region.
